Daniel Correa

Critic
DISC Type : C

VP, Global Head of Innovation | Partner at Rappi

Colombia

Overview

Daniel Correa is a serial entrepreneur and the VP, Head of Innovation at Rappi. He has founded five digital products, including Tin, an on-demand personal assistant startup that was acquired by Rappi. He is a design-driven innovator focused on simplifying complex problems for customers, leveraging his Economics degree from Universidad de Los Andes.

He describes himself as being obsessively focused on simplifying the complexities of everyday life. Daniels guiding philosophy is that success requires sacrifice for future growth, and he believes everything comes down to the details and a deep focus on the customer experience.

His entrepreneurial journey came full circle after Rappi, a leader in his domain, acquired his on-demand delivery startup and then appointed him to lead their global innovation.

Personality Overview

Critic

Objective Thinker

Negotiator

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Serial Entrepreneurship
He is a self-described serial entrepreneur who has founded five different digital product companies throughout his career, including Gloup, Epic Labs, and Tin.
On-Demand Economy
He founded 'Tin - Everything on demand, ' which was acquired by Rappi, a major player in the on-demand delivery space where he now leads innovation.
Simplifying Complexity
States that he is "obsessively trying to simplify complex things of everyday life, " a mission also reflected in his former company, Epic Labs.

Media Appearances

Daniel has no verified media appearances

Work History

1-2024
VP, Global Head of Innovation | Partner at Rappi
6-2016 - 1-2024
VP, Global Head of Design | Partner at Rappi
4-2014 - 8-2016
Founder & CEO at Tin - Everything on demand (Acquired by Rappi)
3-2015 - 4-2016
Founder & CEO at Epic Labs
3-2013 - 11-2015
Co-Founder & CEO at Gloup, Inc

Education

1997 - 2011
Education details unavailable from Colegio Los Nogales
Economics from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 12 Location : Colombia Job Level : Senior Designation : VP, Global Head of Innovation | Partner at Rappi
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Daniel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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