Juliana Gómez Corredor

Questioner
DISC Type : c

Strategy, Planning, & Analysis Director at Rappi

Bogota, D.C., Capital District, Colombia

Overview

Juliana is a Strategy, Planning, & Analysis Director at Rappi with over 10 years of experience in operations and finance across Latin America and Europe. An Industrial Engineer with an MBA from Esade, she has a proven track record of driving business units to profitability and developing high-performing teams in the tech and FMCG industries.

She is passionate about fostering exceptional work environments built on trust and collaboration. Juliana actively promotes team development and engagement, believing that treating staff well is the key to a great company culture. Her social media activity suggests a strong belief in female empowerment and ambition.

Unique fact: Juliana has managed complex operations across more than 14 countries in Latin America as well as in Western Europe.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Strategic Finance
Her experience involves driving a major market to EBITDA-positivity. She actively recruits for strategic finance roles, emphasizing business partnership and long-term investment.
Team Development
Explicitly states a passion for team development. She achieved a top-tier eNPS score with her team at Rappi, showcasing her focus on people and engagement.
Data-Driven Operations
Her hiring posts consistently demand strong SQL and data analysis skills, indicating she values data-informed decision-making to achieve strategic and financial goals.

Media Appearances

Juliana has no verified media appearances

Work History

4-2023
Strategy, Planning, & Analysis Director at Rappi
6-2022 - 1-2023
Head of Staffing Operations at BairesDev
4-2021 - 6-2022
Planning & Control - Home Delivery Colombia at Linio Group
3-2021 - 4-2021
Country Lead - Honduras (Interim) at Glovo
7-2020 - 4-2021
LATAM Regional Head of Operations at Glovo

Education

2019 - 2019
Strategy & Leadership from Harvard Business School Executive Education
2016 - 2018
Master of Business Administration (M.B.A.) from Esade

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Strategy, Planning, & Analysis Director at Rappi
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Juliana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Juliana take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Juliana

Personality Compatibility


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