Daniel Gurley

Energizer
DISC Type : I

Senior Manager, Membership & Member Contact Center at ASHRAE

Atlanta, Georgia, United States

Overview

Daniel is a seasoned association professional with a strong track record in membership growth and business development across diverse industries. As Senior Manager at ASHRAE, he leverages market research and data analysis to enhance member services and retention. He holds an MPA from Appalachian State University.

He maintains a strong connection to his alma mater, Appalachian State University, where he earned both his undergraduate and masters degrees. This long-standing affiliation suggests a deep appreciation for the institution and its community.

Unique fact: Daniel has applied his association management expertise to a wide range of fields, including aviation, healthcare, and recreational vehicles.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Membership Strategy
His career focuses on developing programs for membership recruitment, retention, and demonstrating the value of association membership to stakeholders.
Association Growth
Experienced in diversifying association business lines and managing business development plans to ensure continued financial health and expansion of services.
Data-Driven Policy
Previously used data analysis, cost estimating, and modeling techniques to help develop policy for pharmaceutical companies and medical trade associations.

Media Appearances

Daniel has no verified media appearances

Work History

9-2012
Senior Manager, Membership & Member Contact Center at ASHRAE
4-2010 - 9-2012
Director, Membership & Business Development at National Air Transportation Association
8-2008 - 4-2010
Director of Membership & Meetings at National Association of RV Parks and Campgrounds (arvc)
2-2007 - 8-2008
Manager of Legislative & Regulatory Affairs at American Orthotic and Prosthetic Association
1-2003 - 2-2007
Senior Research Manager at United BioSource Corporation

Education

1999 - 2001
MPA from Appalachian State University
1995 - 1999
Bachelor of Science from Appalachian State University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Senior Manager, Membership & Member Contact Center at ASHRAE
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Daniel

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Daniel take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Daniel

Personality Compatibility


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