Daniel Guthrie

Critic
DISC Type : C

Partner at Tailored

Austin, Texas, United States

Overview

Daniel Guthrie is a Partner at Tailored, specializing in iMessage business texting to boost replies and revenue for Shopify and retail brands. With a background as Head of Growth at OneTex and founder of SV Apparel, he focuses on high-consideration products, particularly in the e-commerce and cannabis sectors.

Outside of work, Daniel is an avid sports fan, actively playing tennis and basketball while passionately rooting for the four major Boston sports teams. He enjoys spending time with his nephews, Beau and Roman, and is a big fan of living in Austin, though he misses the ocean.

He has successfully supported over 20 Shopify cannabis brands with their texting needs, ensuring zero phone number-related issues for them.

Personality Overview

Information Seeker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

iMessage Marketing
Focuses on the 2x higher reply rate of blue iMessage texts versus standard SMS/RCS for business communication, a core part of his company's value proposition.
High-Ticket E-commerce
He is actively onboarding brands with high average order values (AOV) and high-consideration products, seeing fast results for these clients.
Cannabis Tech
His company provides texting solutions for numerous Shopify cannabis brands, highlighting his expertise and success within this niche market.

Media Appearances

Daniel has no verified media appearances

Work History

1-2026
Partner at Tailored
12-2022 - 11-2025
Head of Growth (First Full Time Hire) at OneText
2-2022 - 11-2022
Account Executive at Voyage SMS
2-2022 - 11-2022
Account Executive at LiveRecover
8-2019 - 2-2022
Founder (Exited) at SV Apparel

Education

12-2022 - 4-2023
Education details unavailable from Y Combinator
2017 - 2018
Education details unavailable from University of Massachusetts Lowell

More Information

Social Presence :

Prographics :

Exp : N/A Location : Austin, Texas, United States Job Level : N/A Designation : Partner at Tailored
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Daniel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniel

Personality Compatibility


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