Daniel Hurst in

Daniel Hurst

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Lead Designer at Superdry
📍 Greater Preston Area, United Kingdom

Daniel is a multi-disciplined Lead Designer at Superdry with over 15 years of experience in the clothing industry, specializing in all aspects of menswear. He has a background working for suppliers, high street brands like Matalan, and major labels. He holds a degree from the University of Lancashire.

Driven and enthusiastic, Daniel has an entrepreneurial side, having founded Modern Verse Design, a freelance company. This venture focuses on mens apparel, print, graphics, and trend analysis, reflecting a deep personal commitment to his craft outside of his corporate roles.

Uniquely, despite his specialization in menswear, he has also successfully designed womenswear graphics and prints for several leading high street fashion brands.

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Experience
19 Years
Current Role
Lead Designer
Job Level
Mid-senior
Location
Greater Preston Area, United Kingdom
Personality Overview

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Priorities

Topics Daniel cares about

Menswear Design
His career spans over 15 years focusing on garment design, range building, and other key aspects of menswear for major brands.
Trend & Colour Analysis
A core part of his expertise is analyzing fabric, color, and market trends to inform his design work for both corporate and freelance projects.
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Career

Work history

9-2020
Lead Designer
Superdry
8-2018 - 9-2020
Graphic Designer
Superdry
8-2017 - 9-2020
Graphic Designer
Superdry
5-2015 - 8-2017
Owner
Modern Verse Design
8-2012 - 2-2015
Senior Designer
Matalan
In the press

Media appearances

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Education
1999 - 2004
2.1
University of Lancashire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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