James Peters

Pioneer
DISC Type : isd

Attack & Backs Coach at Cyprus Rugby Federation

Epsom, England, United Kingdom

Overview

James Peters is a highly experienced rugby coach, serving as the Boys ACE Lead at Loughborough College, an Academy Coach for Leicester Tigers U17s, and the Attack & Backs Coach for the Cyprus national team. He specializes in player development and shaping attacking strategies, with a background in Sport Science and Elite Sport Performance.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Youth Rugby Development
As ACE Lead at Loughborough College and a Leicester Tigers Academy Coach, his career is centered on developing elite youth talent and creating pathways to professional rugby.
Coaching Attack Strategy
His specific role for both the Leicester Tigers U17s and the Cyprus national team is Attack & Backs Coach, demonstrating a clear expertise in offensive tactics.
Rugby Sevens
He coaches the Scimitar Storm Invitational 7s team and has led the Loughborough College Girls 7s team, showing a distinct passion for this format of the game.

Media Appearances

James has no verified media appearances

Work History

7-2025
Attack & Backs Coach at Cyprus Rugby Federation
6-2025
Academy Coach at Leicester Tigers
8-2024
Boys ACE Lead at Loughborough College
10-2023 - 8-2024
Women’s Rugby Attack & Backs Lead at Loughborough College
10-2023 - 7-2024
Elite Sport Assessor at Loughborough College

Education

9-2021 - 10-2023
MSc Elite Sport Performance from Dublin City University
2018 - 2021
Sport Science & Coaching from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Epsom, England, United Kingdom Job Level : Junior Designation : Attack & Backs Coach at Cyprus Rugby Federation
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from James

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are generally fast movers and can take quick decisions
  • Can James take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And James

Personality Compatibility


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