Daniel Kang

Enthusiast
DISC Type : i

CFO at Mercury

Los Angeles Metropolitan Area, United States

Overview

Daniel Kang is the CFO at Mercury, a fintech executive with over a decade of experience building and scaling finance functions. A former software investor at Vista Equity Partners, he specializes in creating financial tools that simplify operations for businesses. He holds a Bachelors degree in Finance and Philosophy from NYU Stern School of Business.

Outside of his finance career, Daniel has a foundational interest in social impact, demonstrated by a college internship with Pencils of Promise, a nonprofit that builds schools. He is a self-described "general business nerd" who enjoys applying philosophical problem-solving approaches to complex business challenges.

He was the very first finance hire at two high-growth fintech startups, Digit and Mercury, building their entire finance departments from scratch.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Fintech for Startups
Passionate about building banking and finance tools that empower founders and make their lives easier, a core mission of his work at Mercury.
Scaling Finance Teams
Has twice been the first finance hire at a startup, giving him deep expertise in building and scaling finance functions like accounting, capital markets, and corp dev.
Strategic Finance
Believes the finance team should be a strategic partner in the business, contributing to product decisions and understanding all operational interconnections.

Media Appearances

The Seven Maxims of Annual Planning With Mercury's .... Featured in Spotify

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Mastering annual planning with Mercury CFO Daniel Kang. Featured in YouTube

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Work History

12-2024
CFO at Mercury
7-2022 - 12-2024
VP, Finance at Mercury
3-2018 - 7-2022
VP, Finance at Digit
4-2014 - 3-2018
Finance & Strategy at Square
7-2012 - 4-2014
Private Equity Associate at Vista Equity Partners

Education

Bachelor of Science (B.S.) from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : CFO at Mercury
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Daniel

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Daniel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Daniel

Personality Compatibility


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