Daniel Lyons

Enigma
DISC Type : icd

Director, Media at Deerfield Group

Philadelphia, Pennsylvania, United States

Overview

Daniel has no verified overview

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Daniel has no verified topics they care about

Media Appearances

Daniel has no verified media appearances

Work History

9-2025
Director, Media at Deerfield Group
1-2023 - 9-2025
Supervisor - Point of Care at Publicis Health Media
4-2022 - 12-2022
Media Supervisor at Publicis Health Media
1-2021 - 4-2022
Media Planner at Publicis Health Media
9-2015 - 5-2018
Information Technology Tutor at Franklin & Marshall College

Education

2015 - 2019
Bachelor's degree from Franklin & Marshall College
2008 - 2015
High School Diploma from The Haverford School for Boys

More Information

Social Presence :

Prographics :

Exp : 6 Location : Philadelphia, Pennsylvania, United States Job Level : Mid-senior Designation : Director, Media at Deerfield Group
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Daniel

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Daniel take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Daniel

Personality Compatibility


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