Daniel Mepham FCCA in

Daniel Mepham FCCA

Login to view DISC.
Chief Executive Officer at The Affinity Group
📍 Bournemouth, England, United Kingdom

Daniel Mepham is the Group Managing Director of The Affinity Group, a rapidly growing UK accountancy firm. A Chartered Certified Accountant, he specializes in services for contractors and small businesses, and has overseen the firms expansion from 10 to over 100 employees and the acquisition of 11 practices.

Outside of his professional life, Daniel appears to have a keen interest in cars. This is suggested by his appreciation for brands like Tesla and mentions of team outings to exclusive automotive events such as Salon Privé.

He was named "Business Leader of the Year" at the 2021 South Coast Business Awards.

Read the full overview →
Experience
10 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Bournemouth, England, United Kingdom
Personality Overview

How Daniel shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Daniel cares about

Business Growth
Since joining in 2014, he has led The Affinity Group through significant expansion, including opening six new offices and acquiring 11 new practices.
Contractor Accounting
He is a specialist in accountancy and taxation for contractors and small businesses, a focus he has maintained throughout his career and through numerous publications.
+6 more topics Login to view topics
Career

Work history

10-2024
Chief Executive Officer
The Affinity Group
6-2015 - 10-2024
Group Managing Director
The Affinity Group
11-2025
Council Member
FCSA
6-2015
Chief Executive Officer
Vantage Accounting
6-2015
Chief Executive Officer
SG Accounting
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
ACCA member
ACCA
2002 - 2005
Accounting & Finance
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Daniel. Free, 10 seconds.