Zev Tannenbaum

Planner
DISC Type : Sc

Chief Executive Officer at Snapp

Los Angeles, California, United States

Overview

Zev Tannenbaum is the Founder and CEO of Snapp, a creative agency specializing in B2B technology companies. He focuses on helping businesses clarify their brand story to stand out in crowded markets and use their brand as a primary engine for growth.

His professional interests lie in observing and analyzing how top tech companies build distinct brands. He often shares examples from companies like Ramp, Gong, and Apple, highlighting their unique approaches to marketing, category creation, and leveraging user feedback in their storytelling.

He believes that in the B2B tech world, clarity wins and a powerful story is the key to scaling a business effectively.

Personality Overview

Deliberate

Slower Adopter

Inflexible

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

B2B Tech Branding
As the founder of a creative agency for B2B tech, his entire focus is on building bold brands that drive real growth for technology companies.
Brand Storytelling
Emphasizes that "clarity wins" and "story scales, " using examples from Apple and Ramp to illustrate how powerful narratives build successful brands.
Category Creation
He is interested in bold market strategies, highlighting how Gong successfully invented and dominated a new business category instead of competing in an existing one.

Media Appearances

Zev has no verified media appearances

Work History

3-2019
Chief Executive Officer at Snapp

Education

Zev has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Executive Officer at Snapp
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Insights For Selling To Zev

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zev is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Zev

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Zev move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Zev take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Zev

Personality Compatibility


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