Daniel Redpath

Questioner
DISC Type : c

Chief Commercial Officer (CCO) at Radical Motorsport Ltd.

United Kingdom

Overview

Daniel Redpath is the Chief Commercial Officer at Radical Motorsport, drawing on extensive experience from senior global roles at Aston Martin Lagonda. He specializes in international sales, marketing, and dealer network development, with a degree in International Business with French and German from Aston University, which supports his global focus.

Beyond his demanding career in the high-performance automotive sector, Daniel prioritizes time with his family, once noting he missed a major launch event for a family holiday. This suggests a balance between his professional drive and personal commitments, with a clear passion for both motorsport and family life.

He has built his career within iconic British performance car brands, transitioning from a senior global director at Aston Martin to the C-suite at Radical Motorsport.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Global Brand Expansion
He is actively driving Radical Motorsport's entry into new regions, highlighted by the recent launch of Radical Japan and the announcement of the Radical Cup Europe.
Dealer Network Growth
His career at both Aston Martin and Radical Motorsport demonstrates a strong focus on building and managing global dealer relationships to drive sales and brand presence.
Luxury & Performance Auto
His career is rooted in the high-performance automotive industry, with significant leadership experience at prestigious brands like Aston Martin and Radical Motorsport.

Media Appearances

Daniel has no verified media appearances

Work History

7-2023
Chief Commercial Officer (CCO) at Radical Motorsport Ltd.
9-2021 - 7-2023
Group Sales & Marketing Director at Radical Motorsport Ltd.
1-2020 - 12-2021
Global Sales Director at Radical Motorsport Ltd.
2-2018 - 1-2020
Global Network & Sales Strategy Director - Aston Martin Lagonda at Aston Martin Lagonda Ltd
9-2016 - 1-2020
Senior Manager, Marketing & PR - Aston Martin Lagonda Asia Pacific at Aston Martin Lagonda Ltd

Education

1997 - 2001
International Business with French and German from Aston University
Education details unavailable from Universität Innsbruck

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Radical Motorsport Ltd.
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daniel

Personality Compatibility


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