Daniel Rose

Captain
DISC Type : DS

VP of Customer Experience at Upbound

Salt Lake City Metropolitan Area, United States

Overview

Daniel is a Customer Success Executive at Snyk with over 20 years of experience leading global customer experience and technical success teams in the cybersecurity and AI sectors. He focuses on go-to-market strategy and scaling operations to drive revenue growth. Colleagues describe him as collaborative, inspiring, and passionate. Daniel holds a BA from Lewis & Clark College and is KCS certified.

Outside of his executive role, Daniel identifies as a "Grateful Human" and a "Big Family Dad, " indicating that his family life is a significant and valued part of his identity. He emphasizes building lasting relationships based on trust and common interest in his professional life, a value that likely extends to his personal connections.

As the principal of his own consulting firm, he successfully developed GTM and Customer Success playbooks for 150 clients.

Personality Overview

Consummate Professional

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Customer Experience
His current role at Snyk and recent social media activity focus on the intersection of AI, customer experience, and cybersecurity, positioning it as the next innovation frontier.
Developer Security
As a VP at Snyk, the leading Developer Security & AI Platform, he is deeply involved in helping organizations embed security directly into their development workflow.
Scaling Global Teams
He has a demonstrated history of building and rapidly scaling global customer success and support organizations, such as growing his team at Alation from 20 to 95 employees.

Media Appearances

Daniel has no verified media appearances

Work History

3-2026
VP of Customer Experience at Upbound
6-2025 - 2-2026
VP of Global Customer Experience at Snyk
3-2025 - 6-2025
VP of WW Technical Success at Snyk
2-2024 - 3-2025
VP of Global Customer Experience at Alation
9-2021 - 2-2024
VP of Global Technical Services at Alation

Education

1998 - 2000
Bachelor of Arts (BA) from Lewis & Clark College
1996 - 1998
Education details unavailable from Cabrillo College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : VP of Customer Experience at Upbound
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Daniel

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Daniel take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Daniel

Personality Compatibility


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