Daniel Utrillas Marco

Commander
DISC Type : D

Director de Transformación Digital at Dermofarm

Barcelona, Catalonia, Spain

Overview

Daniel is the Director of Digital Transformation at Dermofarm, with over 20 years of experience driving growth in the Beauty, Wellbeing, and FMCG sectors. He specializes in leveraging AI and data to build new business models. People who have worked with him describe him as results-oriented with strong strategic vision.

Beyond his corporate role, Daniel is passionate about fostering new talent as a startup mentor for Netmentora Catalunya. He also shows a keen interest in the societal impact of technology, particularly how AI can be used to amplify our capacity to educate and connect with children.

He is also an Associate Professor at the Universitat de Barcelona, where he teaches eCommerce and Digital Marketing.

Personality Overview

Risk-Taker

Decisive

Very Quick

They are very proud of what they do.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

AI & Data Governance
His work focuses on defining AI adoption frameworks and leveraging data to create measurable business impact. He is actively hiring for roles in this space at Dermofarm.
Digital Transformation
He has built a career leading organizational change, helping companies like Unilever and Dermofarm adapt to new digital realities and build new operating models.
Omnichannel eCommerce
At Unilever, he led the B2C eCommerce team, executing strategies across pure players, omnichannel retailers, and quick-commerce platforms.

Media Appearances

Daniel has no verified media appearances

Work History

1-2025
Director de Transformación Digital at Dermofarm
7-2024 - 12-2024
Strategic Business Advisor at Freelance
3-2023 - 3-2024
Member & Start-ups Mentor at Netmentora Catalunya
11-2022 - 12-2023
Associate Professor at Universitat de Barcelona
1-2022 - 4-2024
Head of Digital eCommerce B2C at Unilever

Education

4-2025 - 6-2025
DIBEX from ISDI
12-2023 - 3-2024
Máster en IA e Innovación from Founderz

More Information

Social Presence :

Prographics :

Exp : 24 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Director de Transformación Digital at Dermofarm
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Daniel take some risk or not?

  • The risks don’t matter much to them.

You And Daniel

Personality Compatibility


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