Daniel Utrillas Marco in

Daniel Utrillas Marco

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Director de Transformación Digital at Dermofarm
📍 Barcelona, Catalonia, Spain

Daniel is the Director of Digital Transformation at Dermofarm, with over 20 years of experience driving growth in the Beauty, Wellbeing, and FMCG sectors. He specializes in leveraging AI and data to build new business models. People who have worked with him describe him as results-oriented with strong strategic vision.

Beyond his corporate role, Daniel is passionate about fostering new talent as a startup mentor for Netmentora Catalunya. He also shows a keen interest in the societal impact of technology, particularly how AI can be used to amplify our capacity to educate and connect with children.

He is also an Associate Professor at the Universitat de Barcelona, where he teaches eCommerce and Digital Marketing.

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Experience
24 Years
Current Role
Director de Transformación Digital
Job Level
Mid-senior
Location
Barcelona, Catalonia, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Daniel cares about

AI & Data Governance
His work focuses on defining AI adoption frameworks and leveraging data to create measurable business impact. He is actively hiring for roles in this space at Dermofarm.
Digital Transformation
He has built a career leading organizational change, helping companies like Unilever and Dermofarm adapt to new digital realities and build new operating models.
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Career

Work history

1-2025
Director de Transformación Digital
Dermofarm
7-2024 - 12-2024
Strategic Business Advisor
Freelance
3-2023 - 3-2024
Member & Start-ups Mentor
Netmentora Catalunya
11-2022 - 12-2023
Associate Professor
Universitat de Barcelona
1-2022 - 4-2024
Head of Digital eCommerce B2C
Unilever
In the press

Media appearances

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Education
4-2025 - 6-2025
DIBEX
ISDI
12-2023 - 3-2024
Máster en IA e Innovación
Founderz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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