Daniel Wardell

Trailblazer
DISC Type : DI

VP & EMEA GTM Leader - Enterprise CX Software at Alvaria CX

United Kingdom

Overview

Daniel is a VP-level SaaS sales executive with over 20 years of experience leading Go-to-Market strategy for software leaders across EMEA. He specializes in Customer Experience, Low-Code, and Unified Communications, using MEDDPICC and Challenger methodologies to drive growth. He attended Earlsheaton High School.

Based on recommendations, Daniel is considered a personable, knowledgeable, and engaging leader. Colleagues describe him as a straightforward, honest, and hard-working individual who builds long-lasting relationships with customers, acting as a trusted advisor.

He has consistently delivered double-digit ARR growth while managing regional P&L performance exceeding $100 million.

Personality Overview

Charismatic

Values Relationships

Friendly But Fast

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Enterprise CX
As the VP & EMEA GTM Leader for Alvaria CX, his career is focused on enterprise customer experience and contact center modernization.
Low-Code Development
Stems from his recent role as UKI GTM Leader for Mendix, a Siemens business focused on enterprise low-code application development, and his recent posts about low-code events.
EMEA GTM Strategy
His entire career focus is on building and transforming go-to-market organizations and leading international revenue teams across the UKI and EMEA.

Media Appearances

Daniel has no verified media appearances

Work History

11-2025
VP & EMEA GTM Leader - Enterprise CX Software at Alvaria CX
6-2024 - 11-2025
VP & UKI GTM Leader – Low-Code, AI & CX Software at Siemens Digital Industries Software
7-2022 - 6-2024
Vice President – EMEA | Customer Experience & Workforce Engagement Software at Alvaria, Inc.
1-2022 - 7-2022
Senior Director – North EMEA | AI-Powered CX & Contact-Centre Solutions at Talkdesk
11-2019 - 1-2022
Senior Director – EMEA Enterprise Sales | UCaaS, CCaaS & CPaaS Platform at 8x8

Education

1995 - 2000
Education details unavailable from Earlsheaton
1995 - 2000
GCSE from Earlsheaton High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Senior Designation : VP & EMEA GTM Leader - Enterprise CX Software at Alvaria CX
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Daniel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Daniel take some risk or not?

  • They can take risks if necessary.

You And Daniel

Personality Compatibility


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