Daniela Costa

Questioner
DISC Type : c

Diretora Executiva Jurídica America Latina Sul at White Martins

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Daniela Costa is the Executive Legal Director for South Latin America at White Martins, where she manages a team of 35 across seven countries. An alumna of PUC Minas, her expertise spans compliance, M&A, and ESG. Colleagues describe her as a creative, thoughtful, and practical leader with a strategic vision.

Daniela is a self-described enthusiast for change and innovation, particularly within the legal profession. She is passionate about being an ally for urgent social causes, championing diversity, inclusion, and equity in the workplace. She places immense value on her team, viewing them as essential to any success.

After more than a decade away, Daniela returned to White Martins, bringing a more mature professional and personal perspective to her leadership role.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

ESG & D&I
She was the ESG and D&I lead at Lubrizol and has stated her desire to be an "ally" for social responsibility, diversity, and inclusion causes at White Martins.
Legal Innovation
She is an enthusiast for change and believes conventional law has given way to innovation, aiming to promote this mindset within her legal department.
Team Empowerment
Her social media posts frequently celebrate her team, stating that results are impossible without great people and that she is fortunate to have the best.

Media Appearances

White Martins anuncia nova diretora jurídica. Featured in ANÁLISE EDITORIAL

See Now

Work History

7-2024
Diretora Executiva Jurídica America Latina Sul at White Martins
3-2018 - 6-2024
Diretora Jurídica - América Latina at The Lubrizol Corporation
1-2013 - 3-2018
Gerente Juridico -America Latina at The Lubrizol Corporation
3-2007 - 12-2012
Gerente Juridico at White Martins
6-2001 - 3-2007
Advogada at White Martins

Education

Bacharelado em Direito from PUC Minas
Pós Graduação from Centro de Atualização em Direito (CAD/MG)

More Information

Social Presence :

Prographics :

Exp : 28 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : N/A Designation : Diretora Executiva Jurídica America Latina Sul at White Martins
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniela take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daniela

Personality Compatibility


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