Daniela Grácio Santos in

Daniela Grácio Santos

Login to view DISC.
Director of Marketing at Xray
📍 Greater Aveiro Area, Portugal

Daniela is the Director of Marketing at Xray, specializing in B2B SaaS go-to-market and growth strategy within the DevOps and test management space. Educated in New Communication Technologies, she combines strategic thinking with a hands-on understanding of marketing execution. Colleagues describe her as collaborative, creative, and detail-oriented.

Outside of work, Daniela is the founder and host of "Aquilo que ainda não sabes, " a podcast focused on sharing marketing knowledge. She is passionate about creating and bringing ideas to life, with recommendations highlighting her positive energy, contagious curiosity, and friendly, empathetic nature.

She created and hosts a marketing podcast, recording over 45 episodes with recognized Portuguese specialists.

Read the full overview →
Experience
11 Years
Current Role
Director of Marketing
Job Level
Mid-senior
Location
Greater Aveiro Area, Portugal
Personality Overview

How Daniela shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Daniela cares about

Go-to-Market Strategy
She shapes the go-to-market and growth strategy to accelerate product adoption for Xray, the leading Jira-native test management solution.
Marketing in DevOps
Her role is centered on marketing to DevOps and quality engineering teams, specifically within the Atlassian ecosystem.
+5 more topics Login to view topics
Career

Work history

10-2024
Director of Marketing
Xray
10-2024
Director of Marketing, Xray
Idera, Inc.
8-2023 - 12-2024
Marketing Operations Specialist
Xray
8-2023 - 12-2024
Marketing Operations Specialist
Idera, Inc.
10-2021
Founder & Podcaster
Aquilo que ainda não sabes
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2014
New Communication Technologies
Universidade de Aveiro
2015 - 2016
Postgraduate Course
ISCIA - Instituto Superior de Ciências da Informação e da Administração
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Daniela. Free, 10 seconds.