Daniela Grácio Santos

Judge
DISC Type : Dc

Director of Marketing at Xray

Greater Aveiro Area, Portugal

Overview

Daniela is the Director of Marketing at Xray, specializing in B2B SaaS go-to-market and growth strategy within the DevOps and test management space. Educated in New Communication Technologies, she combines strategic thinking with a hands-on understanding of marketing execution. Colleagues describe her as collaborative, creative, and detail-oriented.

Outside of work, Daniela is the founder and host of "Aquilo que ainda não sabes, " a podcast focused on sharing marketing knowledge. She is passionate about creating and bringing ideas to life, with recommendations highlighting her positive energy, contagious curiosity, and friendly, empathetic nature.

She created and hosts a marketing podcast, recording over 45 episodes with recognized Portuguese specialists.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Go-to-Market Strategy
She shapes the go-to-market and growth strategy to accelerate product adoption for Xray, the leading Jira-native test management solution.
Marketing in DevOps
Her role is centered on marketing to DevOps and quality engineering teams, specifically within the Atlassian ecosystem.
Knowledge Sharing
Founded a podcast focused on sharing knowledge about various marketing fields, having interviewed dozens of specialists to educate listeners.

Media Appearances

Daniela has no verified media appearances

Work History

10-2024
Director of Marketing at Xray
10-2024
Director of Marketing, Xray at Idera, Inc.
8-2023 - 12-2024
Marketing Operations Specialist at Xray
8-2023 - 12-2024
Marketing Operations Specialist at Idera, Inc.
10-2021
Founder & Podcaster at Aquilo que ainda não sabes

Education

2011 - 2014
New Communication Technologies from Universidade de Aveiro
2015 - 2016
Postgraduate Course from ISCIA - Instituto Superior de Ciências da Informação e da Administração

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Aveiro Area, Portugal Job Level : Mid-senior Designation : Director of Marketing at Xray
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daniela

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Daniela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Daniela

Personality Compatibility


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