Daniela Raganato

Questioner
DISC Type : c

Global Media Director at Gucci

Milan, Lombardy, Italy

Overview

Daniela has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Daniela has no verified topics they care about

Media Appearances

Daniela has no verified media appearances

Work History

11-2024
Global Media Director at Gucci
9-2023 - 9-2024
Director of Media & Integrated Marketing at Valentino
5-2022 - 9-2024
Director of Media Planning, Product & Digital Marketing at Valentino
2-2020 - 6-2022
Head of Digital and Product Marketing at Valentino
12-2010 - 4-2012
Digital Project Manager at LBi

Education

2001 - 2005
Comunicazione Internazionale from Università degli Studi di Palermo
Education details unavailable from Centro Studi Comunicare l'Impresa

More Information

Social Presence :

Prographics :

Exp : 10 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Global Media Director at Gucci
URL has been copied!

Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniela take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniela

Personality Compatibility


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