Daniela Villela Segura is a Partner at Cogna and CEO of Red Balloon Franchising, specializing in language education. With a background from Pontifícia Universidade Católica de São Paulo, she has a long career in educational leadership, described by peers as incredibly knowledgeable and a top professional.
Her professional focus is deeply rooted in advancing bilingualism in Brazil. She is interested in major global brands that excel in customer experience and storytelling, such as The Walt Disney Company and Amazon.
She spearheaded a unique marketing campaign that placed a full front-and-back cover written entirely in English on the major Brazilian financial newspaper, Valor Econômico.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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