Daniela Villela Segura in

Daniela Villela Segura

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Executive Director at Cogna Educação
📍 São Paulo, Brazil

Daniela Villela Segura is a Partner at Cogna and CEO of Red Balloon Franchising, specializing in language education. With a background from Pontifícia Universidade Católica de São Paulo, she has a long career in educational leadership, described by peers as incredibly knowledgeable and a top professional.

Her professional focus is deeply rooted in advancing bilingualism in Brazil. She is interested in major global brands that excel in customer experience and storytelling, such as The Walt Disney Company and Amazon.

She spearheaded a unique marketing campaign that placed a full front-and-back cover written entirely in English on the major Brazilian financial newspaper, Valor Econômico.

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Experience
20 Years
Current Role
Executive Director
Job Level
Senior
Location
São Paulo, Brazil
Personality Overview

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Priorities

Topics Daniela cares about

Bilingual Education
As CEO of Red Balloon, her primary focus is on expanding English language learning and bilingual educational models throughout Brazil.
Franchise Expansion
She is leading the expansion of Red Balloon's new dual-concept franchises, which combine a bilingual school with an English program.
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Career

Work history

1-2022
Executive Director
Cogna Educação
6-2019 - 1-2022
Executive Director
Somos Educação
9-2017 - 1-2022
Manager Management
Somos Educação
10-2014 - 9-2017
New Product Development Manager
Red Balloon Escola de Ingles
4-2008 - 10-2014
Coordenadora Pedagógica
Red Balloon Escola de Ingles
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
Pos graduação
Pontifícia Universidade Católica de São Paulo
1997 - 2000
Licenciatura - Inglês ( Letras)
Pontifícia Universidade Católica de São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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