Daniela Villela Segura

Questioner
DISC Type : c

Executive Director at Cogna Educação

São Paulo, Brazil

Overview

Daniela Villela Segura is a Partner at Cogna and CEO of Red Balloon Franchising, specializing in language education. With a background from Pontifícia Universidade Católica de São Paulo, she has a long career in educational leadership, described by peers as incredibly knowledgeable and a top professional.

Her professional focus is deeply rooted in advancing bilingualism in Brazil. She is interested in major global brands that excel in customer experience and storytelling, such as The Walt Disney Company and Amazon.

She spearheaded a unique marketing campaign that placed a full front-and-back cover written entirely in English on the major Brazilian financial newspaper, Valor Econômico.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Bilingual Education
As CEO of Red Balloon, her primary focus is on expanding English language learning and bilingual educational models throughout Brazil.
Franchise Expansion
She is leading the expansion of Red Balloon's new dual-concept franchises, which combine a bilingual school with an English program.
English Proficiency
Her posts highlight concern over Brazil's low rankings in English fluency and a commitment to addressing this educational gap through her work.

Media Appearances

Daniela has no verified media appearances

Work History

1-2022
Executive Director at Cogna Educação
6-2019 - 1-2022
Executive Director at Somos Educação
9-2017 - 1-2022
Manager Management at Somos Educação
10-2014 - 9-2017
New Product Development Manager at Red Balloon Escola de Ingles
4-2008 - 10-2014
Coordenadora Pedagógica at Red Balloon Escola de Ingles

Education

2001 - 2004
Pos graduação from Pontifícia Universidade Católica de São Paulo
1997 - 2000
Licenciatura - Inglês ( Letras) from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 20 Location : São Paulo, Brazil Job Level : Senior Designation : Executive Director at Cogna Educação
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Insights For Selling To Daniela

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniela is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daniela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniela move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daniela take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daniela

Personality Compatibility


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