Ana Paula Brossa

Questioner
DISC Type : c

Gerente de Projetos, processos e experiência do aluno at Cogna Educação

São Paulo, São Paulo, Brazil

Overview

Ana Paula Brossa is a customer experience leader with over 15 years of experience at companies like Enel, Empiricus, and Cogna Educação. An ESPM MBA graduate, she excels in managing large teams, driving digital transformation, and optimizing the customer journey through data-driven, human-centric strategies.

She is a recipient of the "Best Customer Service Award, " recognizing her excellence in team and project management.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Customer Experience
Her entire career for over 15 years has been dedicated to leadership roles in customer experience, service, and success at major Brazilian companies.
Digital Transformation
Her roles consistently focus on managing and implementing digital channels and processes to improve both efficiency and the overall customer journey.
Team Leadership
She holds a certification in people management and her experience emphasizes developing large teams and fostering a strong, purpose-driven company culture.

Media Appearances

Ana has no verified media appearances

Work History

10-2023
Gerente de Projetos, processos e experiência do aluno at Cogna Educação
9-2021 - 3-2023
Gerente Sênior de Atendimento e Sucesso do Cliente at Empiricus
1-2020 - 9-2021
Head de Atendimento, Midias Sociais e Canais Digitais at Enel Group
8-2015 - 12-2019
Gerente de Canais de Atendimento at Alelo Brasil
9-2011 - 3-2015
Gerente de Relacionamento Grupo Abril at Total Express

Education

1998 - 2000
MBA from ESPM Escola Superior de Propaganda e Marketing
2004 - 2006
Propaganda e Marketing from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Projetos, processos e experiência do aluno at Cogna Educação
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Insights For Selling To Ana Paula

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Paula is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ana Paula

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ana Paula move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ana Paula take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ana Paula

Personality Compatibility


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