Danielle Ashcroft

Questioner
DISC Type : c

Information Security Manager at Airtime Rewards

Warrington, England, United Kingdom

Overview

Danielle Ashcroft is an experienced Information Security Manager at Airtime Rewards. Her career is built on a strong foundation of risk and compliance management, with previous senior roles at major companies including JD Sports Fashion plc, Matalan, and Barclays Corporate Banking, where she specialized in data privacy, GDPR, and security compliance.

She has a background in managing commercial compliance and PCI DSS strategy for large retail groups and developing business risk assessments within the banking sector. Her experience spans from customer-facing business banking to leading information security teams.

Danielle is actively involved in building her team and has recently been recruiting for help desk and security engineer roles.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Information Security
Her entire career focuses on information security, risk, and compliance, currently as Information Security Manager at Airtime Rewards and previously at JD Sports.
Data Privacy & GDPR
This is a listed skill and a key area of expertise from her time managing compliance and security at major retail and fashion companies.
PCI DSS Strategy
She was responsible for the management of the commercial compliance and PCI DSS strategy during her tenure as a manager at Matalan.

Media Appearances

Danielle has no verified media appearances

Work History

5-2024
Information Security Manager at Airtime Rewards
12-2015 - 12-2023
Manager at JD Sports Fashion plc
9-2012 - 9-2015
Commercial Risk & Compliance Manager at Matalan
5-2009 - 9-2012
Risk Manager at Barclays Corporate Banking
4-2005 - 5-2009
Local Business Manager at Barclays UK Retail and Business Bank

Education

Education details unavailable from North Area College
Education details unavailable from Priestnall High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Warrington, England, United Kingdom Job Level : Middle Designation : Information Security Manager at Airtime Rewards
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Insights For Selling To Danielle

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Danielle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danielle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Danielle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Danielle

Personality Compatibility


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