Danielle Pettitt
Login to view DISC.Danielle is a data-driven strategic planner with 20 years of experience in CRM and loyalty for global brands like Samsung and Shell. In her current role at NHS Blood and Transplant, she leads donor experience and community engagement, presenting strategies to the board on growing and diversifying the donor base.
She is passionate about using customer data to drive loyalty and encouraging sustainability, holding an Ad Net Zero Essentials Certificate. Described as a dedicated mentor, she is particularly committed to supporting the growth of women in strategy and is known for being determined, customer-centric, and a CRM expert.
Her team collaborated with Disneys Ironheart series on a campaign to encourage blood donation within the black heritage community.
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