Danielle Zara Clemence

Questioner
DISC Type : c

Chief Executive Officer at MassMetric

United Kingdom

Overview

Danielle is the CEO of MassMetric, specializing in turning demand generation into revenue using AI and smarter data targeting. With a background in customer success and a certification in Advanced Lead Generation, she has a proven track record of internal progression to executive leadership.

She demonstrates a keen interest in professional development and community engagement. Danielle recently attended a B2Bold community event focused on personal branding in B2B, highlighting her commitment to continuous learning and sharing insights with peers.

Her core belief is that most lead generation issues are targeting problems, not execution problems.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Precision Ad Targeting
Strongly believes that the key to impactful lead generation is precision targeting of the right accounts and audiences, rather than broad, wasteful campaigns.
AI in Demand Gen
Helps brands leverage AI and data to transform their demand generation efforts into tangible revenue, a core part of her company's mission.
B2B Personal Branding
Recently attended a B2Bold Community event on this topic, showing an active interest in building visibility and influence within the B2B space.

Media Appearances

Danielle has no verified media appearances

Work History

4-2026
Chief Executive Officer at MassMetric
2-2026 - 4-2026
Vice President, Client Success – Emerging Markets at MassMetric
2-2025 - 2-2026
Director Customer Success at MassMetric
9-2024 - 1-2025
Snr Manager Global Customer Success at Bython
7-2023 - 9-2024
Client Success Manager at Bython

Education

2008 - 2009
Foundation degree from Basingstoke College of Technology
2006 - 2008
A level from Queen Mary's College

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at MassMetric
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Insights For Selling To Danielle Zara

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danielle Zara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Danielle Zara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Danielle Zara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Danielle Zara take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Danielle Zara

Personality Compatibility


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