Danni Ro

Initiator
DISC Type : Di

Managing Editor, AI-Led Growth at GrowthX AI

Spain

Overview

Danni is the Managing Editor for AI-Led Growth at GrowthX AI, bringing over a decade of experience in content marketing and brand strategy from roles at companies like SurferSEO. Her colleagues describe her as creative, strategic, and sharp. She holds a Bachelors from DePauw University and a Masters from Middlebury College.

Originally from Chicago and now based in Europe, Danni is fluent in Spanish and Portuguese. Her interests include baking vegan desserts, reading, and travel. A podcast interview reveals she once lived in Spain for 12 years and transitioned into marketing from a career as a kindergarten teacher.

She has a self-proclaimed love for meme marketing and is passionate about using language in all its forms, including Gifs.

Personality Overview

Confident

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI-Driven Content
Her current role is focused on AI-led growth, and she frequently posts about the nuances of leveraging AI models for content and managing the human side of AI adoption.
B2B Brand Strategy
At her previous role at Surfer, she scaled the company's LinkedIn following by over 300% and launched successful thought leadership and employer branding programs.
Remote Collaboration
Living in Europe while her team is in California, she shares practical advice on managing asynchronous work and fostering team connection across significant time zone differences.

Media Appearances

AI‑Led Growth – Podcast (GrowthX AI). Featured in Apple Podcasts

See Now

Work History

11-2025
Managing Editor, AI-Led Growth at GrowthX AI
1-2021
B2B Content + Brand Strategist at Danni Roseman, Unfiltered.
10-2021
Content Management Specialist at The Neatness Network
1-2024 - 11-2025
Brand Manager at Surfer
12-2022 - 1-2024
Content Marketing Lead at Surfer

Education

Bachelor of Arts (B.A.) from DePauw University
Master of Arts (MA) from Middlebury College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Spain Job Level : Junior Designation : Managing Editor, AI-Led Growth at GrowthX AI
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Insights For Selling To Danni

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danni is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Danni

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Danni move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Danni take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Danni

Personality Compatibility


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