Danny Sheridan

Observer
DISC Type : ic

Co-founder and CEO at Fern

New York, New York, United States

Overview

Danny Sheridan is the Co-founder and CEO of Fern, a company recently acquired by Postman. An alumnus of the University of Michigans Ross School of Business and a certified AWS Solutions Architect, he previously worked as a Technical Product Manager at AWS and founded several successful ventures.

Danny has a strong entrepreneurial spirit, having started an e-commerce business and a tech newsletter that reached 100, 000 readers while still in university. He also founded a student organization at Michigan dedicated to learning about blockchain and cryptocurrencies through hands-on investment.

As a student, he founded an e-commerce business on the Amazon Marketplace that became a multi-million dollar venture.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Developer Experience
His company, Fern, focuses on creating documentation and SDKs for APIs, aiming to set the "gold standard" for developer experience.
AI in Software Engineering
He actively uses and posts about AI coding agents like Devin and values AI tools highly, indicating a strong interest in their practical application for developers.
Student Entrepreneurship
He founded multiple businesses and a student organization while at the University of Michigan and won the university's premier startup competition.

Media Appearances

Danny has no verified media appearances

Work History

4-2022
Co-founder and CEO at Fern
Technical Product Manager, AWS at Amazon Web Services (AWS)
Founder & Author at Fact of the Day 1
Founder & President at Woodside Distributors
Founder at Wolverine Blockchain

Education

1-2023 - 4-2023
Education details unavailable from Y Combinator
2014 - 2018
Bachelor’s Degree from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York, New York, United States Job Level : Leadership Designation : Co-founder and CEO at Fern
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Insights For Selling To Danny

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Danny is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Danny

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Danny move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Danny take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Danny

Personality Compatibility


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