Darin Roche in

Darin Roche

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Business Owner at Blue Tide Promo
📍 Wolfville, Nova Scotia, Canada

Darin is an energetic and creative business development professional with a proven track record as an entrepreneur in the custom apparel and promotional products industries. He is the owner of multiple businesses, including Blue Tide Promo, and an author on sponsorship strategies. Colleagues describe him as proactive, strategic, and professional.

His passion for breaking cultural stigmas led him to found Authentic Ginger Clothing Co. and co-host the Authentic Ginger Podcast, a project inspired by his four redhead children. He is dedicated to creating a sense of belonging and empowerment within the redhead community, sharing unique stories from guests around the globe.

He recently transitioned ownership of the Authentic Ginger brand, and is now mentoring its new leader to carry on the legacy.

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Experience
5 Years
Current Role
Business Owner
Location
Wolfville, Nova Scotia, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Darin cares about

Entrepreneurship
He is a serial entrepreneur, having founded multiple companies including Blue Tide Promo, AG Custom Printed Apparel, and Authentic Ginger Clothing Co.
Custom Apparel
Owns several businesses in the custom and promotional apparel space. He shares insights on operational efficiency, drawing parallels between McDonald's workflow and a custom apparel shop.
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Career

Work history

1-2025
Business Owner
Blue Tide Promo
5-2024
Business Owner
Three Gingers Apparel
1-2022
Business Owner
AG Custom Printed Apparel
4-2020 - 2-2025
Author | The Sponsorship Playbook
The Sponsorship Playbook - How to Get A Sponsorship
11-2021 - 11-2024
Podcast Host
Authentic Ginger Podcast
In the press

Media appearances

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Education
1-2023 - 4-2026
Bachelor of Business Administration - BBA
Mount Saint Vincent University
1995 - 1997
Bachelor of Arts (BA)
Saint Mary's University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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