Darin Roche

Questioner
DISC Type : c

Business Owner at Blue Tide Promo

Wolfville, Nova Scotia, Canada

Overview

Darin is an energetic and creative business development professional with a proven track record as an entrepreneur in the custom apparel and promotional products industries. He is the owner of multiple businesses, including Blue Tide Promo, and an author on sponsorship strategies. Colleagues describe him as proactive, strategic, and professional.

His passion for breaking cultural stigmas led him to found Authentic Ginger Clothing Co. and co-host the Authentic Ginger Podcast, a project inspired by his four redhead children. He is dedicated to creating a sense of belonging and empowerment within the redhead community, sharing unique stories from guests around the globe.

He recently transitioned ownership of the Authentic Ginger brand, and is now mentoring its new leader to carry on the legacy.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Entrepreneurship
He is a serial entrepreneur, having founded multiple companies including Blue Tide Promo, AG Custom Printed Apparel, and Authentic Ginger Clothing Co.
Custom Apparel
Owns several businesses in the custom and promotional apparel space. He shares insights on operational efficiency, drawing parallels between McDonald's workflow and a custom apparel shop.
Sponsorship Strategy
Authored "The Sponsorship Playbook" and has over a decade of experience helping organizations establish sponsorship strategies and secure partnerships.

Media Appearances

Darin has no verified media appearances

Work History

1-2025
Business Owner at Blue Tide Promo
5-2024
Business Owner at Three Gingers Apparel
1-2022
Business Owner at AG Custom Printed Apparel
4-2020 - 2-2025
Author | The Sponsorship Playbook at The Sponsorship Playbook - How to Get A Sponsorship
11-2021 - 11-2024
Podcast Host at Authentic Ginger Podcast

Education

1-2023 - 4-2026
Bachelor of Business Administration - BBA from Mount Saint Vincent University
1995 - 1997
Bachelor of Arts (BA) from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Wolfville, Nova Scotia, Canada Job Level : N/A Designation : Business Owner at Blue Tide Promo
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Insights For Selling To Darin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Darin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Darin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Darin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Darin

Personality Compatibility


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