Hana Kim

Critic
DISC Type : C

Senior Marketing Executive at Healthcare B2B / Professional Liability Insurance

Goodyear, Arizona, United States

Overview

Hana is a marketing strategist with over 17 years of experience marketing to skeptical B2B audiences in the professional liability insurance sector. An attorney with a J. D. from Loyola Law School, she recently launched Hana Advisory to serve companies in regulated industries like healthcare and financial services.

Outside of work, Hana is a caregiver who enjoys spending time with her husband and their dog, Rosie. She finds joy in creating fun family traditions, such as celebrating "Snacksgiving" during the holidays, and is passionate about animal welfare.

Her unique background as a practicing attorney and marketing executive allows her to craft creative strategies that successfully navigate complex compliance and legal reviews.

Personality Overview

Information Seeker

ROI Driven

Critic

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Regulated Industry Marketing
Her new firm, Hana Advisory, focuses on helping B2B companies in healthcare, financial services, and professional services navigate their unique marketing challenges.
Marketing to Skeptics
She spent 17 years marketing liability insurance to time-poor, overworked physicians, giving her deep expertise in engaging hard-to-reach professional audiences.
Navigating Compliance
As a licensed attorney, she leverages her legal background to create marketing strategies that avoid being rejected during legal or compliance reviews.

Media Appearances

Hana has no verified media appearances

Work History

1-2009
Senior Marketing Executive at Healthcare B2B / Professional Liability Insurance
12-2002
Attorney at Active/Non-practicing
6-2025
Legend at The Legends Network

Education

1999 - 2002
J.D. from Loyola Law School, Los Angeles
1994 - 1998
B.A. from UCLA

More Information

Social Presence :

Prographics :

Exp : 22 Location : Goodyear, Arizona, United States Job Level : N/A Designation : Senior Marketing Executive at Healthcare B2B / Professional Liability Insurance
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Insights For Selling To Hana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Hana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Hana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Hana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Hana

Personality Compatibility


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