Darlene Howard

Energizer
DISC Type : I

Director, Global Marketing Digital Operations at Sun Life Financial

Kitchener, Ontario, Canada

Overview

Darlene has no verified overview

Personality Overview

Enthusiastic

Imaginative

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Darlene has no verified topics they care about

Media Appearances

Darlene has no verified media appearances

Work History

3-2014
Director, Global Marketing Digital Operations at Sun Life Financial
7-2010 - 3-2014
Director, Digital Marketing and Communciations, Website publishing and project management office at Sun Life Financial of Canada
2-2009 - 7-2010
Director, Individual Marketing, Website publishing and project management office at Sun Life Financial
11-2007 - 2-2009
Program Manager, Individual Marketing Planning and Projects at Sun Life Financial
1-2007 - 11-2007
Marketing Project Manager at Sun Life Financial

Education

Education details unavailable from Concordia University
Education details unavailable from McGill University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Kitchener, Ontario, Canada Job Level : Mid-senior Designation : Director, Global Marketing Digital Operations at Sun Life Financial
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Insights For Selling To Darlene

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darlene is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Darlene

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Darlene move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Darlene take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Darlene

Personality Compatibility


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