Darlene K. Kuipers

Commander
DISC Type : D

Chief Strategy Officer at LVZ Financial Planning

Holland, Michigan, United States

Overview

Darlene Kuipers is the Chief Strategy Officer at LVZ, where she guides strategic initiatives and organizational design. She combines a background in Fine Arts and a certificate in Innovation Management to bring a creative, people-centered approach to the financial industry. Colleagues describe her as strategic, creative, thoughtful, and possessing an exceptional work ethic.

Outside of her professional role, Darlene enjoys paddleboarding, gardening, and exploring Northern Michigan with her family. She is actively involved in community and faith-based groups, serving in leadership roles with local young professionals organizations and participating in a womens collective that fosters accountability and personal growth.

She co-founded the Michigan Forestry Company, a venture focused on empowering local economic development and creating community-centric ecological programs.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

People-Centered Design
Her professional headline emphasizes sparking impact through people-centered design, a core philosophy she applies to her strategic work in the financial industry.
Mentorship & Development
Demonstrates a passion for developing others through designing internship experiences and her long-term leadership service with the Holland/Zeeland Young Professionals.
Strategic Innovation
As Chief Strategy Officer, she focuses on creating innovative solutions and transforming internal processes to drive organizational success and sustainable growth.

Media Appearances

Darlene has no verified media appearances

Work History

6-2024
Chief Strategy Officer at LVZ Financial Planning
6-2024
Chief Strategy Officer at LVZ Investment Management
11-2020 - 6-2024
Director of Marketing & Strategy at LVZ Financial Planning
11-2020 - 6-2024
Director of Marketing & Strategy at LVZ Investment Management
2-2019
Co-Founder, Vice President at Michigan Forestry Company

Education

2015 - 2016
Innovation Management Certificate from NewNorth Center for Design in Business
2010 - 2012
Bachelor of Fine Arts from Digital Media Arts College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Holland, Michigan, United States Job Level : Leadership Designation : Chief Strategy Officer at LVZ Financial Planning
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Insights For Selling To Darlene K.

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darlene K. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Darlene K.

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Darlene K. move?

  • They can take decisions very fast if you manage to convince them.
  • Can Darlene K. take some risk or not?

  • The risks don’t matter much to them.

You And Darlene K.

Personality Compatibility


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