Darlene K. Kuipers in

Darlene K. Kuipers

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Chief Strategy Officer at LVZ Financial Planning
📍 Holland, Michigan, United States

Darlene Kuipers is the Chief Strategy Officer at LVZ, where she guides strategic initiatives and organizational design. She combines a background in Fine Arts and a certificate in Innovation Management to bring a creative, people-centered approach to the financial industry. Colleagues describe her as strategic, creative, thoughtful, and possessing an exceptional work ethic.

Outside of her professional role, Darlene enjoys paddleboarding, gardening, and exploring Northern Michigan with her family. She is actively involved in community and faith-based groups, serving in leadership roles with local young professionals organizations and participating in a womens collective that fosters accountability and personal growth.

She co-founded the Michigan Forestry Company, a venture focused on empowering local economic development and creating community-centric ecological programs.

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Experience
16 Years
Current Role
Chief Strategy Officer
Job Level
Leadership
Location
Holland, Michigan, United States
Personality Overview

How Darlene shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Darlene cares about

People-Centered Design
Her professional headline emphasizes sparking impact through people-centered design, a core philosophy she applies to her strategic work in the financial industry.
Mentorship & Development
Demonstrates a passion for developing others through designing internship experiences and her long-term leadership service with the Holland/Zeeland Young Professionals.
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Career

Work history

6-2024
Chief Strategy Officer
LVZ Financial Planning
6-2024
Chief Strategy Officer
LVZ Investment Management
11-2020 - 6-2024
Director of Marketing & Strategy
LVZ Financial Planning
11-2020 - 6-2024
Director of Marketing & Strategy
LVZ Investment Management
2-2019
Co-Founder, Vice President
Michigan Forestry Company
In the press

Media appearances

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Education
2015 - 2016
Innovation Management Certificate
NewNorth Center for Design in Business
2010 - 2012
Bachelor of Fine Arts
Digital Media Arts College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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