Smriti Saluja

Inquirer
DISC Type : cd

Chief Marketing & Communications Officer at BDO in India

Mumbai, Maharashtra, India

Overview

Smriti Saluja is the Chief Marketing & Communications Officer at BDO in India, with over 18 years of experience in brand strategy and integrated marketing. A graduate of MICA, she is responsible for driving the firms growth agenda through impactful marketing, strategic brand initiatives, and innovative digital solutions.

She is deeply engaged in the professional community, frequently speaking at industry summits and participating as a jury member for business awards. Smriti actively contributes to dialogues on important topics like Diversity, Equity, and Inclusion, sharing her perspectives with her network and peers.

Smriti has been part of BDOs incredible growth journey since 2014, when she joined a firm of 250 people, and has seen it expand to over 5000.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand & Marketing Strategy
Her core responsibility involves leading BDO's marketing vision, supporting sales enablement, and driving revenue, relationships, and reputation through strategic brand initiatives.
Diversity & Inclusion
She publicly engages in discussions around Diversity, Equity, and Inclusion, showing a personal and professional interest in its importance for modern organizations.
Strategic Communications
She is an active participant and speaker at industry events focused on strategic communications and communications technology, highlighting her expertise in this area.

Media Appearances

Smriti has no verified media appearances

Work History

12-2022
Chief Marketing & Communications Officer at BDO in India
12-2019 - 11-2022
Partner - Clients & Markets at BDO in India
4-2018 - 11-2019
Associate Partner - Clients & Markets at BDO in India
4-2015 - 3-2018
Director - Marketing & Communications at BDO in India
2-2014 - 3-2015
Associate Director - Marketing & Communications at BDO in India

Education

2012 - 2012
Management Development Programme from Mudra Institute of Communications, Ahmedabad (MICA)
2011 - 2012
Post Graduate Certification in Advertising Management and Public Relations (PGCAMPR) from Mudra Institute of Communications, Ahmedabad (MICA)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Marketing & Communications Officer at BDO in India
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Insights For Selling To Smriti

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smriti is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Smriti

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Smriti move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Smriti take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Smriti

Personality Compatibility


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