Darrel Kammeyer

Pioneer
DISC Type : DIS

Vice President Marketing & Revenue Development at PURE Canadian Gaming

Big Sky, Montana, United States

Overview

Darrel is a marketing executive specializing in the hospitality and casino gaming industry, with extensive experience in loyalty programs, branding, and data-driven marketing. People often describe him as a strategic, creative thought leader and a "Customer Experience Sage. " He earned a BA in Communications from California State University, Fullerton.

Outside of his extensive marketing career, Darrel has an appreciation for unique brand experiences, holding a particular interest in The Walt Disney Company and its resorts. He thrives on change and has a passion for exploring different people and cultures, having lived and worked in Southeast Asia and across the United States.

He was a pioneer in loyalty marketing, helping launch United Airlines MileagePlus and Thai Airways Royal Orchid Plus programs before the concept had a formal name.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Customer Loyalty Programs
A career-long focus, from pioneering early airline frequent flyer programs to architecting modern, data-driven casino loyalty schemes to differentiate brands and increase wallet share.
Data-Driven Marketing
Specializes in transforming data into revenue, leveraging CRM, data warehousing, and analytics to create insight-driven, omni-channel customer experiences.
Casino & Hospitality
Holds deep executive-level experience leading marketing, entertainment, and revenue development for major integrated casino resorts like PURE, Agua Caliente, and Wind Creek.

Media Appearances

Darrel has no verified media appearances

Work History

1-2023
Vice President Marketing & Revenue Development at PURE Canadian Gaming
12-2019 - 12-2022
Vice President Marketing & Entertainment at Agua Caliente Casinos
9-2016 - 9-2019
Corporate Executive Director, Wind Creek Hospitality & WindCreekCasino.com at Wind Creek Hospitality
5-2012 - 12-2015
Executive Director, Marketing Solutions at Teradata
5-2008 - 4-2012
Vice President, Industry Solutions: Hospitality, Gaming, & Travel at MicroStrategy

Education

1983 - 1987
BA Communications from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 16 Location : Big Sky, Montana, United States Job Level : Senior Designation : Vice President Marketing & Revenue Development at PURE Canadian Gaming
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Insights For Selling To Darrel

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darrel is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Darrel

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Darrel move?

  • They are generally fast movers and can take quick decisions
  • Can Darrel take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Darrel

Personality Compatibility


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