Darrel Kammeyer in

Darrel Kammeyer

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Vice President Marketing & Revenue Development at PURE Canadian Gaming
📍 Big Sky, Montana, United States

Darrel is a marketing executive specializing in the hospitality and casino gaming industry, with extensive experience in loyalty programs, branding, and data-driven marketing. People often describe him as a strategic, creative thought leader and a "Customer Experience Sage. " He earned a BA in Communications from California State University, Fullerton.

Outside of his extensive marketing career, Darrel has an appreciation for unique brand experiences, holding a particular interest in The Walt Disney Company and its resorts. He thrives on change and has a passion for exploring different people and cultures, having lived and worked in Southeast Asia and across the United States.

He was a pioneer in loyalty marketing, helping launch United Airlines MileagePlus and Thai Airways Royal Orchid Plus programs before the concept had a formal name.

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Experience
16 Years
Current Role
Vice President Marketing & Revenue Development
Job Level
Senior
Location
Big Sky, Montana, United States
Personality Overview

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Communication Style
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Priorities

Topics Darrel cares about

Customer Loyalty Programs
A career-long focus, from pioneering early airline frequent flyer programs to architecting modern, data-driven casino loyalty schemes to differentiate brands and increase wallet share.
Data-Driven Marketing
Specializes in transforming data into revenue, leveraging CRM, data warehousing, and analytics to create insight-driven, omni-channel customer experiences.
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Career

Work history

1-2023
Vice President Marketing & Revenue Development
PURE Canadian Gaming
12-2019 - 12-2022
Vice President Marketing & Entertainment
Agua Caliente Casinos
9-2016 - 9-2019
Corporate Executive Director, Wind Creek Hospitality & WindCreekCasino.com
Wind Creek Hospitality
5-2012 - 12-2015
Executive Director, Marketing Solutions
Teradata
5-2008 - 4-2012
Vice President, Industry Solutions: Hospitality, Gaming, & Travel
MicroStrategy
In the press

Media appearances

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Education
1983 - 1987
BA Communications
California State University, Fullerton
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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