Darren Barrett

Wildcard
DISC Type : ics

Multi-site Engineering manager at Sofina Foods Europe

Coalville, England, United Kingdom

Overview

Darren Barrett is a Multi-site Engineering Manager at Sofina Foods Europe, with a career history that includes progressive management roles at Tayto Group Limited. His experience spans maintenance management and continuous improvement, highlighting his expertise in optimizing engineering operations within the food industry.

He has a demonstrated history of starting new positions and taking on increasing responsibility, moving from interim to full-time management roles and eventually to multi-site oversight.

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Engineering Management
Currently manages engineering functions across multiple sites for Sofina Foods Europe, building on previous experience as a Maintenance Manager.
Continuous Improvement
Previously served as a CI Stores and Site Services Manager, indicating a strong focus on enhancing operational efficiency and processes.
Food Manufacturing
Has extensive experience in the food sector, having worked for major companies like Sofina Foods Europe and Tayto Group Limited.

Media Appearances

Darren has no verified media appearances

Work History

1-2025
Multi-site Engineering manager at Sofina Foods Europe
11-2024 - 1-2025
Multi-site Engineering Manager at Sofina Foods Europe
3-2023 - 11-2024
CI Stores and Site services manager at Tayto Group Limited
10-2022 - 3-2023
Maintenance Manager at Tayto Group Limited
7-2022 - 10-2022
Interim maintenance manager at Tayto Group Limited

Education

Darren has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Coalville, England, United Kingdom Job Level : Middle Designation : Multi-site Engineering manager at Sofina Foods Europe
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Darren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Darren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Darren

Personality Compatibility


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