Madeleine Wiklund Arvidsson

Examiner
DISC Type : sc

Controller at Heidelberg Materials

Greater Stockholm Metropolitan Area, Sweden

Overview

Madeleine Wiklund Arvidsson is a Controller at Heidelberg Materials with a strong background in financial analysis and control. A graduate of Stockholm University, her career includes key financial roles at travel industry giants like Apollo Travel Group and American Express Global Business Travel, building significant expertise in the sector.

Madeleines professional history and interests suggest a strong connection to the travel and airline sectors. She follows major Scandinavian companies like SAS and Ving Sverige, aligning with her extensive experience working within that industry before her current role.

She transitioned to the building materials industry after a long and focused career in travel and tourism finance.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Financial Control
Her current role is Controller at Heidelberg Materials, and she previously held a Financial Controller position, indicating strong expertise in financial oversight.
Travel Industry
Has extensive experience with Apollo Travel Group and American Express GBT, and shows interest in companies like SAS and Ving Sverige.
Financial Analysis
Previously worked as a Senior Financial Analyst at American Express Global Business Travel, showcasing skills in detailed financial examination.

Media Appearances

Madeleine has no verified media appearances

Work History

8-2022
Controller at Heidelberg Materials
4-2021 - 8-2022
Financial Controller at Apollo Travel Group
2-2019 - 4-2021
Senior Financial Analyst at American Express Global Business Travel
1-2012 - 2-2019
Client Analyst at HRG Nordic
1-2006 - 12-2011
Studie- och föräldraledig at HRG Nordic

Education

2006 - 2011
Civilekonomexamen from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : N/A Designation : Controller at Heidelberg Materials
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Insights For Selling To Madeleine

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madeleine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Madeleine

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Madeleine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Madeleine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Madeleine

Personality Compatibility


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