Darren Clapich

Commander
DISC Type : D

VP Sales, Europe at Optix Europe

London, England, United Kingdom

Overview

As VP of Sales for Europe at Optix, Darren Clapich leads the companys regional growth and go-to-market strategy. With over 15 years of experience, he focuses on leveraging video technology to reduce driver risk and improve fleet safety. He holds a degree in Political Science from the University of Birmingham and is described as supportive, diligent, and conscientious.

Darren is a passionate advocate for diversity and inclusion, particularly for the LGBTQ+ community in advertising. This commitment was recognized when he won the DIMA 50 award for Male Advocates for Equality in Marketing & Media. In his free time, he has enjoyed creative pursuits like Kintsugi, the Japanese art of repairing pottery.

He founded, grew, and sold a digital advertising marketplace, Othervox, to a competitor in the space of just 18 months.

Personality Overview

Decisive

Very Quick

Impact-Driven

They like to move fast and expect the same from others.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Fleet Safety Technology
His current role at Optix focuses on using video-led technology to reduce driver risk, prevent collisions, and help drivers get home safely.
Diversity in Advertising
He is an award-winning advocate for equality and founded Othervox to increase LGBTQ+ inclusion in advertising campaigns.
Commercial Leadership
He has a long track record of building high-performance sales teams and developing commercial strategies to accelerate revenue growth.

Media Appearances

Darren has no verified media appearances

Work History

10-2025
VP Sales, Europe at Optix Europe
10-2022 - 10-2025
Commercial Director at Insite (formerly HGVC)
9-2020 - 10-2022
Head Of Business Development at Insite (formerly HGVC)
1-2020 - 9-2020
Business Development Manager at Insite (formerly HGVC)
3-2018 - 1-2020
Founder / Director at Othervox

Education

2006 - 2009
Political Science from University of Birmingham
1997 - 2005
Education details unavailable from Queen Elizabeth's Boys' School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : VP Sales, Europe at Optix Europe
URL has been copied!

Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Darren

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Darren take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Darren

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.