Darren DeLuca

Energizer
DISC Type : I

Principal/Owner at LucaPartners.Co

Boston, Massachusetts, United States

Overview

Darren DeLuca is the Principal/Owner of LUCA PARTNERS, a marketing and public relations professional specializing in the arts and entertainment scene in Boston. A graduate of Boston University, he is a creative strategist with experience leading campaigns for major motion picture studios and entertainment clients.

He has successfully managed regional publicity and marketing campaigns for clients such as 20th Century Fox, The Weinstein Company, and Cirque du Soleil.

Personality Overview

Relationship Oriented

Full Of Energy

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Entertainment PR
Manages publicity and marketing for motion picture studios like 20th Century Fox and Warner Brothers, handling premieres, film festivals, and red carpet events.
Arts Marketing
Specializes in public relations and marketing for the arts scene in Boston, with a track record of securing national and international media placements.
Event Management
Skilled in planning and executing special events, including press tours, media junkets, and premieres for high-profile entertainment clients like Cirque du Soleil.

Media Appearances

Darren has no verified media appearances

Work History

3-2017
Principal/Owner at LucaPartners.Co
3-2017 - 2-2023
Public Relations Consultant at Freelance Promotions, Marketing and Public Relations
7-2012 - 3-2017
Senior Publicist at Allied Integrated Marketing
11-2011 - 7-2012
Account Specialist at Warner Communications
10-2010 - 8-2011
Publicity Assistant at Focus Features

Education

2006 - 2010
Bachelor of Science from Boston University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boston, Massachusetts, United States Job Level : N/A Designation : Principal/Owner at LucaPartners.Co
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Darren

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Darren take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Darren

Personality Compatibility


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