Darren Prior

Wildcard
DISC Type : cis

Head of Regional & Specialist Brokers at Allianz UK Personal Broker

Greater Norwich Area, United Kingdom

Overview

Darren Prior is a highly experienced commercial relationship manager with over 30 years in the insurance and protection market. As Head of Regional & Specialist Brokers at Allianz Personal, he is a proven leader in distribution, managing significant personal lines relationships and articulating strategies to drive long-term, mutual benefits with brokers and partners.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Broker Relationships
His entire career focuses on maximizing potential and fostering long-term, mutually beneficial relationships with UK general insurance brokers.
Insurance Distribution Strategy
He possesses deep expertise across all general insurance products and distribution models, from solus contracts to multi-insurer panels.
Team Leadership
Actively recruits for his team, which he promotes as a great group to work with, showing a passion for building and leading a strong distribution team.

Media Appearances

Darren has no verified media appearances

Work History

5-2024
Head of Regional & Specialist Brokers at Allianz UK Personal Broker
4-2021 - 5-2024
Head of Regional & Specialist Brokers LV= Broker at Allianz UK Personal Broker
1-2020 - 4-2021
Head of Broker Distribution ( Legal & General GI ) at LV= at Allianz UK Personal Broker
5-2019 - 1-2020
Head of Broker Distribution at Legal & General
7-2016 - 5-2019
Insurance Manager at Legal & General

Education

Education details unavailable from Thorpe St Andrew, Norwich

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Norwich Area, United Kingdom Job Level : Mid-senior Designation : Head of Regional & Specialist Brokers at Allianz UK Personal Broker
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Insights For Selling To Darren

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darren is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Darren

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Darren move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Darren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Darren

Personality Compatibility


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