Darryl Julott

Initiator
DISC Type : Di

Director, Economic Development at City of Peterborough

Greater Toronto Area, Canada

Overview

Darryl is the Director of Economic Development for the City of Peterborough, tasked with elevating the citys global competitiveness. He previously scaled Digital Main Street, guiding over 100, 000 businesses through digital transformation. A graduate of Wilfrid Laurier University, he is an award-winning economic developer and small business champion.

Outside of his professional role, Darryl is a passionate community builder who has volunteered his time with organizations like Heart & Stroke and Children’s Wish. He has also stepped away from his desk to coach, trading spreadsheets for a whistle to mentor others in his community.

He was recognized as the "Young Professional Influencer of the Year" by the Economic Development Council of Ontario.

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Local Economic Growth
His work focuses on attracting investment and supporting local industry, including manufacturing and nuclear sectors, to bolster Peterborough's economy.
Small Business Support
As a self-described "Small Business Champion, " he has a deep background in helping main street businesses adopt technology and thrive through digital transformation.
Public-Private Partnerships
He has a history of securing landmark partnerships and often highlights the value of collaboration between local businesses and academic institutions.

Media Appearances

Darryl Julott is the City of Peterborough's new director of Economic Development. Featured in Kawartha Now

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City of Peterborough Announces New Director, Economic Development. Featured in PTBO Canada

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City of Peterborough announces new director of economic development. Featured in The Peterborough Examiner

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Work History

2-2025
Director, Economic Development at City of Peterborough
7-2020
Managing Lead at Digital Main Street
8-2018 - 6-2020
Senior Manager at Digital Main Street
3-2017 - 8-2018
Program Manager at Digital Main Street
3-2017
Mentor at startGBC

Education

2008 - 2012
Bachelor of Science (B.Sc.) from Wilfrid Laurier University
2012 - 2013
Post-Graduate Certificate from Durham College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director, Economic Development at City of Peterborough
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Insights For Selling To Darryl

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darryl is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Darryl

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Darryl move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Darryl take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Darryl

Personality Compatibility


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