Darryl W. Lyons

Critic
DISC Type : C

Co-Founder | CEO | CERTIFIED FINANCIAL PLANNER (TM) | Retirement at PAX Financial Group, LLC

San Antonio, Texas, United States

Overview

Darryl Lyons is the co-founder and CEO of PAX Financial Group, bringing over 20 years of experience in wealth management for entrepreneurs and families. He holds multiple credentials, including CFP and AIF, and earned a Master of Jurisprudence from Texas A&M Law School to complement his deep financial expertise.

A dedicated family man, Darryl lives with his wife and four children in New Braunfels, Texas. His faith is an integral part of his personal and professional life, and he is an avid golfer. He is actively involved in his church and facilitates a Bible study.

In recognition of his service in economic development, the city of San Antonio honored him by naming a public park “The Darryl W Lyons Park”.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Faith-Based Investing
Authored the 2024 book "Biblical Responsible Investing" and speaks on aligning financial strategies with Judeo-Christian values, a core principle of his firm.
Small Business Advocacy
Wrote "Small Business Big Pressure" and has lobbied in Washington D. C. for small business reform, showing a deep commitment to helping entrepreneurs succeed.
Retirement Strategy
Hosts the "Retire in Texas" podcast, focusing on helping people, especially business owners, navigate financial decisions to achieve their long-term goals.

Media Appearances

Darryl has no verified media appearances

Work History

1-2007
Co-Founder | CEO | CERTIFIED FINANCIAL PLANNER (TM) | Retirement at PAX Financial Group, LLC
2-2017
Contributing Writer at Forbes Finance Council

Education

2021 - 2022
Master of Jurisprudence from Texas A&M University School of Law
1995 - 1999
Bachelor of Business Administration - BBA from St. Mary's University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Antonio, Texas, United States Job Level : Leadership Designation : Co-Founder | CEO | CERTIFIED FINANCIAL PLANNER (TM) | Retirement at PAX Financial Group, LLC
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Insights For Selling To Darryl W.

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darryl W. is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Darryl W.

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Darryl W. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Darryl W. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Darryl W.

Personality Compatibility


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