Darshan Sullia in

Darshan Sullia

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Senior Manager DTC Merchandising - Data Analytics & Strategy at adidas
📍 Herzogenaurach, Bavaria, Germany

Darshan Sullia is a retail industry leader and Senior Manager at adidas, specializing in data-driven merchandising and analytics. Leveraging his MBA and consulting background, he drives DTC growth and strategy. Colleagues frequently describe him as collaborative, analytical, strategic, and a positive team leader with strong problem-solving skills.

He demonstrates a keen interest in evolving market trends and consumer behavior, following topics from the rise of unique products among young consumers to the growth of plant-based alternatives. He also appears passionate about sustainability within the retail industry and the future of digital advertising.

Unique fact: Darshan holds an INSIDE LVMH certificate, showing a specific interest in the branding and supply chain strategies of the luxury goods sector.

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Experience
12 Years
Current Role
Senior Manager DTC Merchandising - Data Analytics & Strategy
Job Level
Middle
Location
Herzogenaurach, Bavaria, Germany
Personality Overview

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Priorities

Topics Darshan cares about

Data-Driven Merchandising
His career is centered on using data, AI, and analytics to enhance merchandising decisions, assortment planning, and drive DTC (Direct-to-Consumer) growth.
DTC Transformation
His current professional focus is on transforming direct-to-consumer channels through strategic growth, improved profitability, and data-led decision making.
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Career

Work history

8-2021
Senior Manager DTC Merchandising - Data Analytics & Strategy
adidas
1-2020 - 8-2021
Global Digital Analytics Manager - BU Football & Hype
adidas
4-2017 - 11-2019
Management Consultant - Retail
Accenture
12-2015 - 3-2017
Lead, Merchandise Planning & Digital Operations
Calvin Klein
10-2014 - 11-2015
Manager, Retail & Digital Operations
Arvind Lifestyle Brands Limited
In the press

Media appearances

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Education
Master of Business Administration - MBA
Indian Institute of Management, Kozhikode
Bachelor of Engineering - Mechanical
B. M. S. College of Engineering
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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