Darshan Sullia

Activist
DISC Type : Cd

Senior Manager DTC Merchandising - Data Analytics & Strategy at adidas

Herzogenaurach, Bavaria, Germany

Overview

Darshan Sullia is a retail industry leader and Senior Manager at adidas, specializing in data-driven merchandising and analytics. Leveraging his MBA and consulting background, he drives DTC growth and strategy. Colleagues frequently describe him as collaborative, analytical, strategic, and a positive team leader with strong problem-solving skills.

He demonstrates a keen interest in evolving market trends and consumer behavior, following topics from the rise of unique products among young consumers to the growth of plant-based alternatives. He also appears passionate about sustainability within the retail industry and the future of digital advertising.

Unique fact: Darshan holds an INSIDE LVMH certificate, showing a specific interest in the branding and supply chain strategies of the luxury goods sector.

Personality Overview

Meticulous

Value Conscious

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Data-Driven Merchandising
His career is centered on using data, AI, and analytics to enhance merchandising decisions, assortment planning, and drive DTC (Direct-to-Consumer) growth.
DTC Transformation
His current professional focus is on transforming direct-to-consumer channels through strategic growth, improved profitability, and data-led decision making.
Supportive Leadership
Multiple recommendations praise his leadership style, highlighting his ability to mentor teams and foster a collaborative and positive work environment.

Media Appearances

Darshan has no verified media appearances

Work History

8-2021
Senior Manager DTC Merchandising - Data Analytics & Strategy at adidas
1-2020 - 8-2021
Global Digital Analytics Manager - BU Football & Hype at adidas
4-2017 - 11-2019
Management Consultant - Retail at Accenture
12-2015 - 3-2017
Lead, Merchandise Planning & Digital Operations at Calvin Klein
10-2014 - 11-2015
Manager, Retail & Digital Operations at Arvind Lifestyle Brands Limited

Education

Master of Business Administration - MBA from Indian Institute of Management, Kozhikode
Bachelor of Engineering - Mechanical from B. M. S. College of Engineering

More Information

Social Presence :

Prographics :

Exp : 12 Location : Herzogenaurach, Bavaria, Germany Job Level : Middle Designation : Senior Manager DTC Merchandising - Data Analytics & Strategy at adidas
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Insights For Selling To Darshan

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Darshan is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Darshan

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Darshan move?

  • Their decision making speed is somewhere in the middle.
  • Can Darshan take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Darshan

Personality Compatibility


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