Daryl Johnson, APR

Questioner
DISC Type : c

Executive Director of Communications at Alexandria City Public Schools

Bowie, Maryland, United States

Overview

Daryl has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Daryl has no verified topics they care about

Media Appearances

Daryl has no verified media appearances

Work History

4-2024
Executive Director of Communications at Alexandria City Public Schools
4-2021 - 4-2024
Director of Strategic Outreach at Arlington Public Schools
11-2017 - 4-2021
Communications Coordinator at Arlington Public Schools
6-2016 - 6-2017
Community Outreach Specialist at DC Office of the State Superintendent of Education (OSSE)
12-2014 - 6-2016
Marketing and Communications Coordinator at Alexandria Tranist Company (DASH)

Education

2011 - 2014
Master of Science (M.S.) from University of Maryland Global Campus
Bachelor of Science (B.S.) from Bowie State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bowie, Maryland, United States Job Level : Senior Designation : Executive Director of Communications at Alexandria City Public Schools
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Insights For Selling To Daryl

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daryl is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Daryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daryl move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Daryl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Daryl

Personality Compatibility


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