Kieron Edwards PhD MBA

Evaluator
DISC Type : sdc

Chief Scientific Officer at Sibelius Natural Products

Greater Cambridge Area, United Kingdom

Overview

Kieron is the Chief Scientific Officer at Sibelius Ltd. , where he leads evidence-based ingredient innovation. Holding both a PhD in plant genetics and an MBA from the University of Cambridge, he specializes in translating complex biological insights into commercially successful natural products, focusing on their mechanisms of action and clinical validation.

Kieron maintains a strong connection to the University of Cambridge and its entrepreneurial community. He participates in alumni events at the Cambridge Judge Business School and has previously been involved with its Accelerate Cambridge entrepreneurship program, showing a keen interest in fostering new ventures at the intersection of science and business.

Unique fact: Kieron is a recipient of the prestigious Sir Charles Ellis Award for his contributions to the field.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Evidence-Based Botanicals
He focuses on scientifically validating natural ingredients to ensure they are effective in practice, as seen in his extensive publications on Salvia officinalis (sage).
Science Commercialization
With a PhD and an MBA, he is passionate about turning deep scientific research into commercially viable health and wellness products.
Bioactive Chemistry
He frequently posts detailed educational content about the structure and function of natural compound families like terpenoids, polyphenols, and alkaloids.

Media Appearances

Kieron has no verified media appearances

Work History

3-2019
Chief Scientific Officer at Sibelius Natural Products
5-2017
Scientific Director at Sibelius Natural Products
1-2017 - 5-2017
Computation Biology and Gene Discovery Manager at British American Tobacco
9-2012 - 1-2017
Applied Molecular Breeding Manager at British American Tobacco
4-2010 - 9-2012
Applied Molecular Breeding Manager at Advanced Technologies Cambridge

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Cambridge Judge Business School
2014 - 2016
Master of Business Administration (M.B.A.) from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Cambridge Area, United Kingdom Job Level : Leadership Designation : Chief Scientific Officer at Sibelius Natural Products
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Insights For Selling To Kieron

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kieron is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kieron

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kieron move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kieron take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kieron

Personality Compatibility


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