Dasha Steen-Marchetti

Commander
DISC Type : D

Founder/Principal Consultant at DSM Consultancy

Newtown, Pennsylvania, United States

Overview

Dasha Steen-Marchetti is a Founder and GTM executive specializing in AI-native customer and revenue systems. With an MBA from La Salle University, she aligns tech platforms with business outcomes for global enterprises. Colleagues describe her as a relentless, creative, and compelling leader with infectious energy.

Outside of her executive roles, Dasha is a mother who draws leadership lessons from her childrens experiences, such as her sons application for a junior counselor position. She is also a public speaker on AI, presenting at industry events like SXSW.

She is one of only a few women selected to be a SXSW 2025 speaker on AI.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

AI in Business
As a speaker and program advisor, she focuses on how agentic AI is reshaping business operations, competition, and growth, particularly in enterprise SaaS environments.
Go-to-Market Strategy
She emphasizes making intelligent, data-driven GTM decisions, believing the smartest mover, not the fastest, will win. This is a recurring theme in her professional commentary.
Effective Leadership
Believes that low employee engagement is a leadership problem, not a motivation problem. She shares content emphasizing that great leaders start with people, not titles.

Media Appearances

Dasha has no verified media appearances

Work History

9-2025
Founder/Principal Consultant at DSM Consultancy
5-2025 - 9-2025
Senior Vice President, Global Enterprise at Straker
2-2025
Presenter - AI/Technology at SXSW
1-2025 - 1-2026
Advisory Board; Strategic AI Program at Harrisburg University of Science and Technology
7-2024 - 6-2025
Senior Vice President, North America at Straker

Education

Master of Business Administration (MBA) from La Salle University
Bachelor of Arts from Pace University
Executive Leadership Certificate from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Newtown, Pennsylvania, United States Job Level : Mid-senior Designation : Founder/Principal Consultant at DSM Consultancy
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Insights For Selling To Dasha

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dasha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dasha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dasha move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dasha take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dasha

Personality Compatibility


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