Dasha Steen-Marchetti in

Dasha Steen-Marchetti

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Founder/Principal Consultant at DSM Consultancy
📍 Newtown, Pennsylvania, United States

Dasha Steen-Marchetti is a Founder and GTM executive specializing in AI-native customer and revenue systems. With an MBA from La Salle University, she aligns tech platforms with business outcomes for global enterprises. Colleagues describe her as a relentless, creative, and compelling leader with infectious energy.

Outside of her executive roles, Dasha is a mother who draws leadership lessons from her childrens experiences, such as her sons application for a junior counselor position. She is also a public speaker on AI, presenting at industry events like SXSW.

She is one of only a few women selected to be a SXSW 2025 speaker on AI.

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Current Role
Founder/Principal Consultant
Job Level
Mid-senior
Location
Newtown, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dasha cares about

AI in Business
As a speaker and program advisor, she focuses on how agentic AI is reshaping business operations, competition, and growth, particularly in enterprise SaaS environments.
Go-to-Market Strategy
She emphasizes making intelligent, data-driven GTM decisions, believing the smartest mover, not the fastest, will win. This is a recurring theme in her professional commentary.
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Career

Work history

9-2025
Founder/Principal Consultant
DSM Consultancy
5-2025 - 9-2025
Senior Vice President, Global Enterprise
Straker
2-2025
Presenter - AI/Technology
SXSW
1-2025 - 1-2026
Advisory Board; Strategic AI Program
Harrisburg University of Science and Technology
7-2024 - 6-2025
Senior Vice President, North America
Straker
In the press

Media appearances

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Education
Master of Business Administration (MBA)
La Salle University
Bachelor of Arts
Pace University
Executive Leadership Certificate
Vanderbilt University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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