Dave Harland in

Dave Harland

Login to view DISC.
Founder at Copy Or Die
📍 Liverpool, England, United Kingdom

Dave Harland, known as The Word Man, is a Creative Copy Director and co-founder of Copy Or Die. A University of Central Lancashire journalism graduate, he crafts witty, personality-filled copy for brands like Google and Tesco. Colleagues and clients describe him as humorous, inspiring, and a "flippin legend. "

Based in Liverpool, Dave has built a strong personal brand by showcasing his humorous and direct writing style, particularly on LinkedIn. He enjoys simplifying complex topics, making them engaging and clear. His love for words began at age six, playing Scrabble with his father.

Before his writing career, Daves job was to scrape mud off the shoes of racegoers at Aintree racecourse.

Read the full overview →
Experience
10 Years
Current Role
Founder
Job Level
Leadership
Location
Liverpool, England, United Kingdom
Personality Overview

How Dave shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Dave cares about

Human-centric Copywriting
He is a vocal opponent of AI-generated content, championing copy that is full of personality, humor, and real-life experience to create genuine connections.
Authentic Personal Branding
Through his popular LinkedIn presence and newsletter, he demonstrates how to build a strong brand by being entertaining, transparent, and consistently showcasing one's unique voice.
+4 more topics Login to view topics
Career

Work history

4-2023
Founder
Copy Or Die
7-2015
Creative Copywriter
The Word Man
In the press

Media appearances

Taking the Piss and Turning LOLers into Dollars with Dave Harland – Chief Copywriter at Copy Or Die. Featured in Buzzsprout
See now
Dave Harland - The Word Man. Featured in YouTube
+2 more appearances Login to view media
Education
2000 - 2003
Bachelor of Arts (B.A.)
University of Lancashire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Dave. Free, 10 seconds.