Dave Harland

Initiator
DISC Type : Di

Founder at Copy Or Die

Liverpool, England, United Kingdom

Overview

Dave Harland, known as The Word Man, is a Creative Copy Director and co-founder of Copy Or Die. A University of Central Lancashire journalism graduate, he crafts witty, personality-filled copy for brands like Google and Tesco. Colleagues and clients describe him as humorous, inspiring, and a "flippin legend. "

Based in Liverpool, Dave has built a strong personal brand by showcasing his humorous and direct writing style, particularly on LinkedIn. He enjoys simplifying complex topics, making them engaging and clear. His love for words began at age six, playing Scrabble with his father.

Before his writing career, Daves job was to scrape mud off the shoes of racegoers at Aintree racecourse.

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Human-centric Copywriting
He is a vocal opponent of AI-generated content, championing copy that is full of personality, humor, and real-life experience to create genuine connections.
Authentic Personal Branding
Through his popular LinkedIn presence and newsletter, he demonstrates how to build a strong brand by being entertaining, transparent, and consistently showcasing one's unique voice.
Witty Storytelling
He frequently uses humorous personal anecdotes and a storytelling approach to make his marketing points, believing it's the best way to capture and retain an audience's attention.

Media Appearances

Taking the Piss and Turning LOLers into Dollars with Dave Harland – Chief Copywriter at Copy Or Die. Featured in Buzzsprout

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Dave Harland - The Word Man. Featured in YouTube

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THE WRITING DESK | DAVE HARLAND | THE WORD MAN. Featured in Haydn Grey

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Work History

4-2023
Founder at Copy Or Die
7-2015
Creative Copywriter at The Word Man

Education

2000 - 2003
Bachelor of Arts (B.A.) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 10 Location : Liverpool, England, United Kingdom Job Level : Leadership Designation : Founder at Copy Or Die
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Dave

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Dave take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Dave

Personality Compatibility


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