Dave Horton

Wildcard
DISC Type : ics

Managing Director at IdeaFuze

Saint John, New Brunswick, Canada

Overview

Dave Horton is a Managing Director at IdeaFuze who specializes in transforming business vision into measurable performance. As a transformation architect, he aligns strategy, people, and systems to scale organizations. He studied at the University of Waterloo and people who have worked with him describe him as having an "easy going demeanor" and a "great sense of humour".

Outside of his professional focus, Dave is a self-described "football fanatic. " He actively applies lessons from sports and books on teamwork to business leadership, demonstrating a passion for developing high-performing teams in any context.

He has a proven track record of scaling companies, including growing one organization from $8M to $40M in revenue.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Operational Strategy
Helps organizations scale by aligning strategy, people, process, and systems to move from complexity to disciplined growth.
AI Integration
Actively integrates AI concepts into operational strategy to find productivity opportunities and remove organizational constraints.
Business Transformation
Serves as a transformation architect for businesses, leveraging technology and change management to drive innovation and growth.

Media Appearances

Dave has no verified media appearances

Work History

8-2025
Managing Director at IdeaFuze
9-2020 - 8-2025
General Manager at Home Hardware Stores Limited
9-2015 - 11-2020
Director Professional Services Canada at Synergy Resources
1-2006 - 12-2015
Managing Director at Carpe Diem
3-2004 - 5-2006
General Manager at Centra Industries Inc

Education

City/Urban from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 38 Location : Saint John, New Brunswick, Canada Job Level : Mid-senior Designation : Managing Director at IdeaFuze
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dave

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dave take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dave

Personality Compatibility


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