Dave Lew

Evaluator
DISC Type : dcs

Chief Marketing Officer at American Cancer Society

Memphis, Tennessee, United States

Overview

Dave has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Dave has no verified topics they care about

Media Appearances

Dave has no verified media appearances

Work History

5-2024
Chief Marketing Officer at American Cancer Society
9-2022 - 5-2024
Senior Vice President of Strategic Marketing at St. Jude Children's Research Hospital - ALSAC
11-2020 - 9-2022
VP, Marketing and Product Management at Vitamix
1-2020 - 10-2020
Global Vice President/Business Director - Personal Beverageware at Newell Brands
10-2016 - 1-2020
Vice President, Marketing - O&R Division | Coleman, Contigo, Bubba, Puddle Jumper at Newell Brands

Education

2008 - 2010
Masters of Business Administration from Emory University - Goizueta Business School
Bachelor of Business Administration - BBA from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 12 Location : Memphis, Tennessee, United States Job Level : Leadership Designation : Chief Marketing Officer at American Cancer Society
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Insights For Selling To Dave

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dave is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dave

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dave move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dave take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dave

Personality Compatibility


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