Frankie Kanallakan

Observer
DISC Type : ic

Account Executive IV at Vericast

United States

Overview

Frankie is a client-focused sales professional with over seven years of experience in IT solutions and vendor relations. At Vericast, she specializes in data-driven marketing solutions for financial institutions, focusing on high-impact client acquisition and retention campaigns. She holds a Digital Acumen certification.

While her career is in technology and finance, Frankies academic background is in Fashion Merchandising from Missouri State University. This suggests a potential interest in creative industries and design, offering a unique perspective to her analytical sales approach.

Unique fact: Frankie successfully transitioned from studying fashion merchandising to a career in IT and financial services sales.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Financial Services Marketing
Her current role at Vericast focuses on creating data-driven acquisition and retention campaigns for strategic financial institution partners.
Strategic Account Growth
She has a proven track record of driving significant revenue by leading initiatives for strategic account growth, client retention, and upselling.
Consultative Selling
Her experience involves leading discovery conversations and consultative selling to align client objectives with tailored service solutions.

Media Appearances

Frankie has no verified media appearances

Work History

7-2025
Account Executive IV at Vericast
1-2025 - 7-2025
Senior Account Executive at Beacon Hill
9-2021 - 11-2024
Senior Associate at PwC
3-2021 - 9-2021
TPE at PwC
8-2020 - 3-2021
Senior Account Manager at MiSource

Education

2015 - 2017
Fashion Merchandising from Missouri State University
2013 - 2015
Education details unavailable from Lewis and Clark Community College

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Middle Designation : Account Executive IV at Vericast
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Insights For Selling To Frankie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frankie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Frankie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Frankie move?

  • They like to analyze well and then make their decisions.
  • Can Frankie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Frankie

Personality Compatibility


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