David B Horne

Evaluator
DISC Type : DCS

Author at Funded Female Founders - The Book

London, England, United Kingdom

Overview

David is the Founder of Add Then Multiply and CFO at MAXWELLIA, specializing in exponential business growth. A Chartered Director, he uses his FACE (Fund, Acquire, Consolidate, Exit) methodology to scale companies, having raised over £100 million and managed dozens of acquisitions. People who have worked with him describe him as knowledgeable, passionate, and insightful.

He is passionate about philanthropy and social impact, committing 1% of his companys revenue to causes supporting quality education and gender equality through B1G1. He founded Funding Focus to support and educate female and underrepresented entrepreneurs, aiming to create a more equitable environment for raising capital.

Unique fact: David grew one companys sales by 25x in just three years, from £1. 1 million to £27. 7 million.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Exponential Growth
His entire professional focus is on helping entrepreneurs achieve massive growth through his FACE (Fund, Acquire, Consolidate, Exit) methodology.
Mergers & Acquisitions
He has personally bought or sold around two dozen companies and teaches acquisition as a primary strategy for rapid scaling.
Founder Funding
He founded Funding Focus specifically to level the playing field for female and underrepresented entrepreneurs when raising capital.

Media Appearances

David has no verified media appearances

Work History

6-2022
Author at Funded Female Founders - The Book
6-2022
Author at Funded Female Founders - The Book
1-2022
Non Executive Director at DentinalTubules Ltd
6-2016 - 12-2021
Chief Financial Officer at DentinalTubules Ltd
10-2019
Founder at Funding Focus

Education

2002 - 2002
General Management Programme from Cranfield School of Management
2010 - 2010
Chartered Director from Institute of Directors
2009 - 2010
Advanced Certificate from Wine and Spirit Education Trust
1998 - 1999
DipM from CIM | The Chartered Institute of Marketing
1983 - 1986
CA from Institute of Chartered Accountants of British Columbia

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Author at Funded Female Founders - The Book
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Insights For Selling To David B

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David B is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David B

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David B move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David B take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David B

Personality Compatibility


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