David Berndt

Questioner
DISC Type : c

Chief Information Officer at ATIS

St Louis, Missouri, United States

Overview

David Berndt is a results-driven executive and the Chief Information Officer at ATIS, bringing over 30 years of technology and business leadership. His expertise lies in aligning technology with business goals, with a strong focus on cloud solutions and process improvement. He holds a BSBA from Washington University in St. Louis.

He has been heavily involved in the professional community, serving on the St. Louis board for the Society for Information Management (SIM). In his role as VP of Finance for the chapter, he successfully grew the chapters financial reserve through improved management.

Davids unique perspective is shaped by his extensive experience working as a Fractional CIO across multiple industries.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

IT as a Business
His core focus is helping clients achieve results by running IT as a business and implementing a value-based approach to technology strategy.
Cloud Technology Adoption
He has a strong focus on cloud technologies and specializes in developing roadmaps for organizations to benefit from their usage.
Process Automation
His past role as Partner and CTO at DataServ involved providing document and process automation solutions for corporate finance and administration.

Media Appearances

David has no verified media appearances

Work History

7-2025
Chief Information Officer at ATIS
12-2014
Partner at Carman Technology Group
11-2015 - 7-2025
Senior Partner at Experience On Demand
12-1994 - 12-2014
Partner, CTO at DataServ
Analyst at CPI Corp.

Education

1986 - 1990
BSBA from Washington University in St. Louis - Olin Business School

More Information

Social Presence :

Prographics :

Exp : 31 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Chief Information Officer at ATIS
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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