David Booth

Energizer
DISC Type : I

Executive Vice President of Sales and Commercialization at Tillamook County Creamery Association

Portland, Oregon, United States

Overview

David Booth is the President & CEO of Tillamook County Creamery Association, where he has guided the brand to over $1. 3 billion in sales. With nearly 30 years of experience, including at ConAgra Foods, he excels in strategic planning and building retailer partnerships. He is a graduate of California State University, Fullerton.

He has been instrumental in expanding the 115-year-old farmer-owned cooperatives products into nearly 80% of U. S. households.

Personality Overview

Full Of Energy

Enthusiastic

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Growth Strategy
He crafted Tillamook's growth strategy, achieving national distribution and transforming it into one of the fastest-growing food brands in the country.
Corporate Stewardship
He publicly speaks on Tillamook's commitment to its B Corp certification, farmer-owners, employees, community, and the environment.
Retail Partnerships
A key part of his success has been forging crucial partnerships with retailers nationwide to drive engagement and sustainable growth.

Media Appearances

Tillamook County Creamery Association President & CEO Announces Plans to Step Down Following More Than a Decade of Remarkable Business Growth. Featured in PR Newswire

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Tillamook County Creamery Association Hosts Grand Opening – David Booth and Mike Bever Comment. Featured in Delimarket News

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Work History

8-2021
Executive Vice President of Sales and Commercialization at Tillamook County Creamery Association
6-2020 - 6-2021
Executive Vice President Of Sales and Interim CFO at Tillamook County Creamery Association
1-2018 - 6-2020
Executive Vice President Of Sales at Tillamook County Creamery Association
1-2015 - 12-2017
Vice President Sales at Tillamook County Creamery Association
2011 - 6-2014
Sr. Vice President Sales at ConAgra Foods

Education

1985 - 1989
Bachelor's degree from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 18 Location : Portland, Oregon, United States Job Level : Leadership Designation : Executive Vice President of Sales and Commercialization at Tillamook County Creamery Association
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And David

Personality Compatibility


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