David Clark

Evaluator
DISC Type : Dcs

Senior Copywriter at Mitel

Montreal, Quebec, Canada

Overview

David is a content and communications professional with over 15 years of experience in high-tech B2B markets. He specializes in creating compelling value propositions and sales enablement materials to drive market growth. A Concordia University graduate, colleagues praise him as a persuasive writer and an excellent communicator.

He has experience as a founder through his company, Phase 2 Communications, which aided technology startups. David reflects on topics like the freelance lifestyle and the craft of writing, showing a deep engagement with his profession beyond just the execution of tasks. He is interested in building a high-impact content portfolio.

Unique fact: He recently posted that generative AI tools like ChatGPT have made the solitary craft of professional writing fun again after two decades.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B Content Strategy
He has deep experience specializing in value propositions, communication frameworks, and sales enablement tools for high-tech B2B companies.
Generative AI's Impact
He actively discusses how tools like ChatGPT are changing professional writing, comparing generative AI to "Wonder Bread" – a useful foundation for creating something more substantial.
Sales Enablement
A core focus of his work is creating content that directly impacts sales goals and helps advance the pipeline.

Media Appearances

David has no verified media appearances

Work History

1-2026
Senior Copywriter at Mitel
12-2024 - 5-2025
Digital Content Manager at GardaWorld
9-2023
Founder at Phase 2 Communications
8-2022 - 8-2023
Senior Content Writer at OneSpan
7-2022 - 8-2022
Director of Product Marketing at CM Labs Simulations

Education

1994 - 1997
BA from Concordia University
1991 - 1992
Education details unavailable from Queen's University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Montreal, Quebec, Canada Job Level : Leadership Designation : Senior Copywriter at Mitel
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from David

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can David take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And David

Personality Compatibility


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