David Cristobal

Critic
DISC Type : C

Head of Data Analytics (Internal Audit) at Singapore Airlines

Singapore, Singapore

Overview

David has no verified overview

Personality Overview

Negotiator

Critic

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

11-2023
Head of Data Analytics (Internal Audit) at Singapore Airlines
3-2015 - 10-2023
Data Analytics Manager at ARYZTA
9-2013 - 3-2015
Data Analytics Manager at ARYZTA
9-2012 - 9-2013
Internal Auditor / CAATS Specialist (ACL) at DAA
4-2011 - 9-2012
Internal IT Auditor at Kerry Group

Education

2005 - 2006
Engineer from Universidad Europea
1999 - 2004
Engineer from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : 18 Location : Singapore, Singapore Job Level : Mid-senior Designation : Head of Data Analytics (Internal Audit) at Singapore Airlines
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from David

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can David take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And David

Personality Compatibility


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